個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Assessing and Enhancing Individual Power in the Family Business System
Describes how to assess and enhance an individual's bases, sources, and levels of power in a family business system. Relies on Franch and Raven's framework that identifies five bases of social power (reward, coercive, legitimate, referent, and expert), describing how these bases change depending on the circumstances of a relationship. Also describes how an individual's roles, resources, and relationships in and out of a family business system provide the sources of these bases of power. Discusses the connection between power and dependency in a relationship. Finally, discusses how to enhance individual power in a relationship. -
Take Advantage of Your Diaspora Network
Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can provide to founders, and specifies potential pitfalls or traps from working through DNs. Closes with some practical advice for entrepreneurs accessing and utilizing their DNs -
A Technical Note on Risk Management
This technical note focuses on risk management in a project-based organization. Risk management is discussed at the organizational and project levels. Three components of risk management are mentioned: risk assessment, risk management plan, and risk monitoring. Recent thinking in risk management has gone beyond financial risk management and incorporates enterprise risk management (ERM). Finally, the technical note links risk management to strategy, and notes the importance that the implementation of both has on the performance of the firm. -
Negotiation Strategy: Pattern Recognition Game
In negotiation, correctly identifying your counterpart's strategy is vital. Only then can you constructively influence their behavior--or adapt appropriately to what they are doing. This case--and its related computer-based exercise (Negotiation Strategy Simulation)--illuminate how through a thoughtful process of probing and testing, a negotiator may determine whether the other party tends to be cooperative or competitive. The material also demonstrates how the benefit of such learning must be weighed against the possible costs of being provocative. -
The Big Three: Inflation, GDP, and Unemployment
This note gives descriptive statistics of inflation, GDP (growth), and unemployment. How the statistics are calculated is discussed and issues specific to the 'Big Three' are mentioned. The note is part of the refresher course in Economics at Darden for incoming MBA students. -
Why Countries Trade: The Theory of Comparative Advantage
The theory of comparative advantage is a surprisingly common-sense idea, but it is often misunderstood. In this technical note the basic theory of comparative advantage is presented with an example that drives home its logic when there are technological differences between countries. In addition, we look at some extensions that specify other sources of comparative advantage, as well as some related theories. -
The Effects of Tariffs and Quotas
This note discusses the welfare implications of tariffs for consumers, producers, and the government. A brief survey of the state of protectionism in recent years is included. -
Scenario Planning
This note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty. -
Trading Strategies with Options
This technical note provides a brief introduction to option trading strategies. It covers pay-off diagrams and specifically introduces bull spreads, butterfly spreads and calendar spreads. It also introduces straddles, strips, and strangles. -
Supply, Demand, and Equilibrium: The Algebra
This technical note refreshes the algebraic representation of linear demand and supply, how to account for shifting curves, and how to include taxes. This is part of the refresher course in Economics at Darden. -
Technical Note: Innovation and Invention--A Patent Guide for Inventors and Managers
The patent system is introduced to the non-legal professional by reviewing the historical justification for having a patent system and the foundations of the U.S. patent system, contrasting patents with trade secrets, exploring invention requirements for obtaining a patent, and reviewing the patent application process, international patent protection, and the elements of infringement, validity, and enforcement through litigation. -
Jet Airways (India) Limited - Brand Building and Valuation: Industry Note
The case documents how Naresh Goyal, chairman of Jet Airways (India) Limited founded the airline and related business group, and built the 'Jet Airways' brand from the early 1990s to 2004. Deploying new aircraft, maintaining young fleet, and focusing on passengers' convenience and service quality, he positioned the airline to the needs of Indian business travellers, garnered more than 40 percent market share and attained brand leadership by 2004. With prudent pricing, cost and yield management, Jet Airways enjoyed healthy profit margins of 20 to 30 percent since early 2000. On the back of strong profitability, market position, brand equity, and booming Indian capital markets and economy, the airline priced its 2005 public issue aggressively but investors' feedback on a red herring prospectus called for brand ownership, which it licensed from Jet Enterprises Limited, a group company promoted and owned by Naresh. The carrier appointed Mumbai-based auditors to value the brand and Jet Enterprises began registering the trademark globally. While Carl Saldhana, Chief Financial Officer, hoped that the auditors would arrive at a formula to value the brand and complete its transfer in six months' time, the trademark registration in some countries hit a snag. -
Staging Two-sided Platforms
Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling products or services to customers on just one side of a potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant buying goods from many different suppliers and reselling them, in the process absorbing all the risk of platform failure. In stage two, the firm shifts risk and control back to some or all of its suppliers, giving them more responsibility for managing inventory, pricing, and merchandising their wares. Presents examples and offers guidelines for when to use each strategy. -
Compensating Family Employees in a Family Business
Explores the core issues involved in compensating family employees in a family business. Explains family interests and other factors that shape family employee compensation practices. Distinguishes between achieving effective compensation practices, which help to achieve the business's key success factors and other important interests, and strictly adhering to "professional" compensation principles, which are useful standards to try to follow but they may not meet important personal and family interests or be politically feasible. Concludes with several recommendations to guide family employee compensation practices. -
U.S. Retirement Savings Market and the Pension Protection Act of 2006
Provides an overview of the evolution of the private retirement savings market in the U.S. since 1990; the management and administration of defined-contribution (DC) plans; the existing evidence about the investment and savings decisions of participants in DC plans; and the Pension Protection Act of 2006. -
A Technical Note on Risk Management
This technical note focuses on risk management in a project-based organization. Risk management is discussed at the organizational and project levels. Three components of risk management are mentioned: risk assessment, risk management plan, and risk monitoring. Recent thinking in risk management has gone beyond financial risk management and incorporates enterprise risk management (ERM). Finally, the technical note links risk management to strategy, and notes the importance that the implementation of both has on the performance of the firm. -
Basic Techniques for the Analysis of Customer Information Using Excel: A Step-by-Step Approach
Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information"(CWCI). The instructions that follow use datasets from three of the cases in this course: Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel; MercadoLibre.com; and Bancaja: Developing Customer Intelligence (A). These datasets are available upon request from the author. -
Retail Shopping in 2007: The Net versus the Mall
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed. -
Overview of Project Finance and Infrastructure Finance---2006 Update
Provides an introduction to the fields of project finance and infrastructure finance, and gives a statistical overview of project-financed investments over the years from 2002 to 2006. Examples of project-financed investments include the $4 billion Chad-Cameroon pipeline, $6 billion Iridium global satellite telecommunications system, $900 million A2 Toll Road in Poland, $1.4 billion Mozal aluminum smelter in Mozambique, and $20 billion Sakhalin II gas field in Russia. Globally, firms financed $328 billion of capital expenditures using project finance in 2006, up from $217 billion in 2001. The use of project finance has grown at a compound rate of 13% over the past 10 years. Focuses primarily on private sector investment in industrial and infrastructure projects, and contains four sections. The first section defines project finance and contrasts it with other well-known financing mechanisms. The second section describes the evolution of project finance from its beginnings in the natural resources industry in the 1970s, to the U.S. power industry in the 1980s, to a much wider range of industry applications and geographic locations in the 1990s, to infrastructure finance in the 2000s. The third section provides a statistical overview of project-financed investment over the last five years (2002 to 2006), and looks at industry, project, and participant specific data. In addition, provides recent data on infrastructure investments and public-private partnerships. The final section discusses current and likely future trends. -
AmorePacific
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.