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Supplements the (A) case.

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.

Established in 2007, JD Capital was able to quickly gain a strong foothold in the Chinese private equity (PE) market by massively investing in pre-IPO deals and taking advantage of the high valuation offered by the ChiNext Board. JD Capital has engaged in a "factory-style" operational model. The firm has approximately 60 branch locations across China with more than 300 employees, where each local office is responsible for local deal sourcing and for strengthening communications with local governments, banks, and securities firms. Chinese private equity market has experienced drastic changes since 2012. The issuance of new IPOs slowed down and was later suspended, the opportunities for exit have greatly narrowed, and the raised funds have rapidly decreased. JD Capital's early success had enabled it to obtain a large portfolio of deals, most of which are pre-IPO projects, the slowdown and suspension of IPOs imposed serious exit challenges. Can JD Capital's past investment strategy and business model continue to be effective? Is listing on the New OTC Board a lifesaving solution? As China's capital market has become more mature, how should JD Capital transform itself to stay competitive in the industry?

This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was not the first tragedy to occur in Bangladesh's garment industry, and without intervention, more might follow. International brand owners, domestic and foreign governments, labor unions and non-governmental organizations (NGOs), stepped up to discuss their responsibilities for improving conditions for Bangladeshi garment workers.

In spring 2009, North Dakota experienced some of the worst flooding in state history. This case describes how the state's National Guard responded by mobilizing thousands of its troops and working in concert with personnel and equipment from six other states as well as an array of federal, state, and local stakeholders. Specifically, after providing background on the North Dakota National Guard and the state's susceptibility to flooding, the case captures how Guard officials developed and practiced a plan ("Operation Rollback Water") to respond to the floods and how they then had to adapt that plan as the crisis escalated and conditions changed. In particular, the Guard had to work with a large amount of federal resources that arrived amid the crisis, it had to respond to demands for extensive and rapid assistance from a range of municipalities, and it had to endure a prolonged event that taxed Guard members in the field and the operations and management team that supported them. The case concludes with an epilogue that describes how the Guard applied the lessons it learned from the 2009 floods in response to a similar disaster in 2011.

In spring 2009, North Dakota experienced some of the worst flooding in state history. This case describes how the state's National Guard responded by mobilizing thousands of its troops and working in concert with personnel and equipment from six other states as well as an array of federal, state, and local stakeholders. Specifically, after providing background on the North Dakota National Guard and the state's susceptibility to flooding, the case captures how Guard officials developed and practiced a plan ("Operation Rollback Water") to respond to the floods and how they then had to adapt that plan as the crisis escalated and conditions changed. In particular, the Guard had to work with a large amount of federal resources that arrived amid the crisis, it had to respond to demands for extensive and rapid assistance from a range of municipalities, and it had to endure a prolonged event that taxed Guard members in the field and the operations and management team that supported them. The case concludes with an epilogue that describes how the Guard applied the lessons it learned from the 2009 floods in response to a similar disaster in 2011.

This sequel accompanies case number 2044.0. In August 2013, the Antitrust Division of the Department of Justice (DOJ) shocked many in the airline industry by filing a lawsuit to block the merger of American Airlines and US Airways on the grounds that the merger would reduce competition. The two airlines had announced their intention to merge in February, making way for the creation of the largest airline in the world. The new airline would carry roughly 200 million passengers a year, employ more than 100,000 workers, and have total revenues of nearly $40 billion. The American Airlines-US Airways merger was only the latest, albeit the largest, in a recent spate of airline mergers. During the first decade of the twenty-first century, the airline industry had been plagued by economic recession, high fuel prices, record losses and bankruptcies. Starting in the mid-2000s, airline executives responded with an aggressive program of consolidation. Mega deals, such as the merger of Delta and Northwest (in 2008), United and Continental (2010), and, Southwest and AirTran (2011), had dramatically reshaped the industry. If approved by federal authorities, the merger between American Airlines and US Airways would leave four major airlines (American, Delta, United and Southwest) in control of 80 percent of the domestic market, down from nine major carriers in 2005. Part A of this case summarizes the historical ups and downs of the volatile US airline industry, the concerns raised by the DOJ and the responses of American Airlines and US Airways, and asks students to weigh the evidence and determine if the advantages of combining the two airlines outweigh the potential harm to consumers. The case sequel describes how the DOJ eventually settled the lawsuit with the airlines, after American agreed to divest slots and gates at several airports in November 2013.

This two-part case looks at the issues related to the Metropolitan Opera's decision to start transmitting its productions in high definition (HD) to movie theatres after the arrival of its new general manager, Peter Gelb, on August 1, 2006. Part A provides students with all the details needed to assess this decision. It outlines the Met's general and competitive position within the performing arts at the time Gelb took over management, explains the Met's business environment (Political, Economic, Social, and Technological (PEST) analysis, its direct and indirect competition in New York and from other major opera houses in the U.S. and around the world), and the facts needed to analyse the various distribution methods available to the Met. It allows students to determine the viability of Gelb's plan to take the Met into movie houses, considering its implications for the company and the changes it would require to the Met's traditional business model as well as its competitive environment. Part B introduces students to the factors underlying the Live in HD project implemented by Gelb and its commercial and financial success. It concludes with a discussion of the possible next steps in the wake of this technological innovation, given that some challenges remain (such as lowering the average age of Met audiences) and their implications from a competitive perspective.

By 2015 Google's Android operating system had been deployed on over one billion units worldwide. The firm had been happy with the high market segment share achieved on mobile phones, but new challenges were arising: advances by traditional competitors such as Apple and Facebook, potential fragmentation of the Android OS, new market dynamics in China and India, and the complexity of managing a large organization which sometimes had diverging goals in different product groups. This case explores how Google confronted the strategic opportunities facing the company around Android, including maintaining strong performance while being nimble enough to expand into new markets.

Supplement to 9B14N023.

The Gazi B case focuses on two issues: First, it provides a bottom-up perspective on each of Gazi's main lines of business, namely, the Avis/Budget car rental and other vehicle and leasing businesses, in-bound tourism, outbound tourism and ticketing, conference and event business, and cruise ship landings. Detailed plans are presented for each of these business lines and can be contrasted with plans and figures presented in the A case which provided a top-down perspective. The two perspectives remain far apart. Gazi's top-down vision is to have overall company revenues of €100 million within five years; bottom-up estimates range from €50 million overall downwards. The case invites a debate of how to reconcile these two disparate perspectives. It allows students to understand that the real issue behind these disparate growth goals is to decide first and foremost on the overall corporate business definition and scope, and whether the previous pattern of continuous diversification is sustainable in the long run. Also worth debating is whether Gazi's focus on top line revenue growth, and on employee projections, should not be tempered by a parallel concern for the bottom line, for example profitability. The second in the B case is to decide on a possible brand name to replace Albanian Experience for the incoming tourism and conference business. This existing brand's credibility and utility has been overtaken by a substantial de-facto expansion of tourism destinations to include virtually all of the Balkan area, Greece to the south and parts of Italy to the north, as well as destinations in Central and Eastern Europe (CEE). Although the corporate scope and focus issue and the branding issue appear to be separate, they are of course related. A new brand name must be found which if possible reflects the overall business scope as well as the new tourist sources, destinations, and USPs.

Ostensibly there are two issues to be resolved: How to organize for the future, and the future roles and responsibilities of Gazi himself as the organization embarks on its next step of substantial growth. The larger issue behind these apparent issues is how to find the right balance in the future between the two extremes of a top-down strongly led, fast, entrepreneurial organization (as at present), and the growing need to institutionalize and decentralize the organization with both strategy and leadership pushed to levels below Gazi-all the while retaining an entrepreneurial culture and speed. Such new balances go beyond organizational structure and involve processes, systems, culture, people, and leadership. All are open for discussion in the C case.

The United Daily News Group, a leader in Taiwan's media, faces the imminent death of the country's newspaper industry. The founder's grandson took over as the company's chair just four years earlier, during a time when an increasing number of readers were turning to the Internet for their news. Looking ahead, he needs to sustain the company's future development while recognizing that the business of running traditional newspapers may no longer be profitable. He needs to assess the company's strengths, integrate the group's resources, improve news content, introduce digital media and, in doing so, create a new business model. He wonders how to best initiate the integration of resources and which media innovations he should introduce.

The United Daily News Group, a leader in Taiwan's media, faces the imminent death of the country's newspaper industry. The founder's grandson took over as the company's chair just four years earlier, during a time when an increasing number of readers were turning to the Internet for their news. Looking ahead, he needs to sustain the company's future development while recognizing that the business of running traditional newspapers may no longer be profitable. He needs to assess the company's strengths, integrate the group's resources, improve news content, introduce digital media and, in doing so, create a new business model. He wonders how to best initiate the integration of resources and which media innovations he should introduce.

Supplement to United Daily News Group (A): Building Hybrid Business Models, 9B15M075.