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Atal Indore City Transport Service Limited operated Indore Bus Rapid Transit System, the main public transport system in the city of Indore, in the central Indian state of Madhya Pradesh. Indore Bus Rapid Transit System ran through an important section of the city, along a corridor 11.57 kilometres long with 21 bus stops. Operating the system involved meeting hourly demand for bus service—a task that required scheduling buses and their deployment to achieve the desired frequency. Indore Bus Rapid Transit System used modern technologies to identify passenger demand and the location of vehicles at all times during operation, and it used the data to plan and execute bus operations. Demand varied considerably between bus stops; therefore, management science techniques were needed for optimal planning. How could passenger service be maximized while optimizing the use of buses?

Atal Indore City Transport Service Limited operated Indore Bus Rapid Transit System, the main public transport system in the city of Indore, in the central Indian state of Madhya Pradesh. Indore Bus Rapid Transit System ran through an important section of the city, along a corridor 11.57 kilometres long with 21 bus stops. Operating the system involved meeting hourly demand for bus service-a task that required scheduling buses and their deployment to achieve the desired frequency. Indore Bus Rapid Transit System used modern technologies to identify passenger demand and the location of vehicles at all times during operation, and it used the data to plan and execute bus operations. Demand varied considerably between bus stops; therefore, management science techniques were needed for optimal planning. How could passenger service be maximized while optimizing the use of buses?

In 2019, after completing her postgraduate work in dentistry in Mangalore, India, an entrepreneur decided to set up a chain of clinics in Bengaluru, in the Indian state of Karnataka. She was not considering any partnerships for her venture, which she planned to fund with personal capital and a bank loan. The entrepreneur consulted her long-time friend, an independent business consultant, who introduced her to the manager of the Indian government-owned Syndicate Bank. The bank agreed to review her detailed financial and marketing plans, and consider funding the venture. The independent business consultant offered to help with the task of financial forecasting for the development of a marketing plan to increase foot traffic to the proposed clinics.

As a result of recent success and rapid growth, the Skyrose Marketing Agency team was becoming overwhelmed with significant variation in workload levels. The vice-president, who was responsible for managing the company’s clients from the beverage industry, wanted to smooth the team’s workload level to improve morale. She also wanted to remain attentive to her clients’ needs, which could increase as peak holiday seasons approached. The vice-president was considering using Google Trends to predict how popular certain beverage products would be in the future so that her beverage company clients could predict future sales volumes. She hoped that by forecasting proxy sales for three specific clients she could gain key insight to help her smooth the volume levels of her team’s workload, without having a negative impact on her client relationships.

As a result of recent success and rapid growth, the Skyrose Marketing Agency team was becoming overwhelmed with significant variation in workload levels. The vice-president, who was responsible for managing the company's clients from the beverage industry, wanted to smooth the team's workload level to improve morale. She also wanted to remain attentive to her clients' needs, which could increase as peak holiday seasons approached. The vice-president was considering using Google Trends to predict how popular certain beverage products would be in the future so that her beverage company clients could predict future sales volumes. She hoped that by forecasting proxy sales for three specific clients she could gain key insight to help her smooth the volume levels of her team's workload, without having a negative impact on her client relationships.

Pepperoni Lovers is a negotiation exercise between two actors, buyer and seller, for a pizzeria chain and a premium producer of delicatessen meats. The owner of the pizzeria has a pressing need, as his regular supplier of pepperoni has recently gone out of business and the pizzeria has pepperoni stocked up for a little less than two weeks. For the owner of the Toscana Delicatessen, the negotiation offers the possibility of securing a buyer on a large scale. This case allows students to negotiate six issues simultaneously and apply strategies for prioritizing issues in order to achieve a mutually satisfactory agreement for both companies.

Pepperoni Lovers is a negotiation exercise between two actors, buyer and seller, for a pizzeria chain and a premium producer of delicatessen meats. The owner of the pizzeria has a pressing need, as his regular supplier of pepperoni has recently gone out of business and the pizzeria has pepperoni stocked up for a little less than two weeks. For the owner of the Toscana Delicatessen, the negotiation offers the possibility of securing a buyer on a large scale. This case allows students to negotiate six issues simultaneously and apply strategies for prioritizing issues in order to achieve a mutually satisfactory agreement for both companies.

In November 2020, the owner of Tranquility by Jen Candle Company located in Canmore, Alberta, Canada, was reviewing her company’s financial performance for its third fiscal year. The company was a candle manufacturer located in Canmore, Alberta, Canada. The owner had gathered the company’s statement of financial position for fiscal year 2018–19, the list of cash receipts and disbursements for 2019–20, and various related miscellaneous information. Her task was to record all necessary accounting transactions for the current fiscal year, ending October 31, 2020.

The Valuing Employment exercise can be used to show the importance of impact measurement in designing incentives and contracts. The exercise has two phases. In the first phase, participants play the role of managers at the State of Massachusetts Infrastructure Department. They are tasked with evaluating competing bids for a 10-year, $100 million project from two finalist companies: Infrastructure Bay and Infrastructure Gold. Participants are asked to evaluate the bids after taking into account workforce impact. To measure impact and determine the winning company, students must develop a methodology to create monetized impact figures for each company based on factors such as workforce diversity and injury rate. In the second phase of the exercise, participants are assigned to one of three teams: Infrastructure Bay, Infrastructure Gold, or State of Massachusetts Infrastructure Department. During this phase, the competing companies present their cases for why they should be awarded the bid, while the members of the Infrastructure Department must make a final decision and provide a rationale for who will win the contract.

This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear voice and visual representation. The exercise emphasizes the importance of crafting a brand that aligns with the company's purpose, resonates with the target audience, and differentiates the venture from competitors.

In April 2020, the owner and founder of BeanCountr Inc. was reviewing her company’s financial performance for its third fiscal year. The company was a financial technology start-up located in London, Ontario, Canada. The owner had already reviewed the company’s operating decisions over the past fiscal year, which ended March 31, 2020. She was now eager to review the company’s financing and investing transactions.

In April 2020, the owner and founder of BeanCountr Inc. was reviewing her company's financial performance for its third fiscal year. The company was a financial technology start-up located in London, Ontario, Canada. The owner had already reviewed the company's operating decisions over the past fiscal year, which ended March 31, 2020. She was now eager to review the company's financing and investing transactions.

Students were provided with the financial data for 10 major companies listed on the New York Stock Exchange in 2019. They were also given a list of 10 major industries. As an exercise, students were then asked to identify which company operated within which industry. The exercise would test the students' understanding of how a company’s financial data can be specific to a particular industry. Using only financial figures, could the student identify within which industry each company operated?

Broadband-X, is a small-sized electronic contract manufacturing company. The company had been using QuickBooks accounting package and Excel sheets to manage its processes. As the company grew, Brian, the owner, noticed that the current model was not capable of efficiently managing the production processes and decided to acquire an enterprise resource planning (ERP) package. Brian tried to implement the system employing its current human resources. However, he realized that ERP implementation required a company-wide change management effort. Brian hired Zayan Preet to champion the ERP implementation project. Preet analyzed the system, conducted interviews to figure out the issues and the priorities, and began working on an implementation strategy and a project plan.

Broadband-X, is a small-sized electronic contract manufacturing company. The company had been using QuickBooks accounting package and Excel sheets to manage its processes. As the company grew, Brian, the owner, noticed that the current model was not capable of efficiently managing the production processes and decided to acquire an enterprise resource planning (ERP) package. Brian tried to implement the system employing its current human resources. However, he realized that ERP implementation required a company-wide change management effort. Brian hired Zayan Preet to champion the ERP implementation project. Preet analyzed the system, conducted interviews to figure out the issues and the priorities, and began working on an implementation strategy and a project plan.

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

The owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case may be used as a stand-alone exercise to illustrate the preparation of balance sheets and income statements using transactions and accruals.