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Bp's green re-branding efforts began officially with the unveiling of its new bp Helios mark, named after the Greek sun god. The new logo did away with 70 years of corporate branding, replacing the bp shield, long associated in consumers' minds with the strength of British imperialism. The Helios mark cost US$7 million to develop and was forecast to cost the company another US$100 million a year to integrate into marketing and operations over the next two years. At the logo's unveiling, the company's chief executive officer directed attention to the company's recent purchase of the solar energy company Solarex, an acquisition that made bp the world's largest solar energy company. The unveiling of the Helios logo was a formalization of a re-branding strategy that had begun to emerge the year before with the CEO's announcement that 200 new bp sites around the world would be powered in part by solar energy, through solar panels placed on the roofs of gas pumps, and his commitment to reducing bp's own carbon dioxide emissions by 10 per cent by the year 2010. From the start, however, environmental groups heaped scorn on bp's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest corporate climate culprit on earth.

This is a descriptive note of banking in the Caribbean region. It illustrates the complex and dynamic environment in which banking takes place in the region, and it serves as a background paper for the series of cases associated with the formation and operation of the FirstCaribbean International Bank.

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model--the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite radio. Also covers ways to incorporate marketing mix variables and competition and explores the impact of these factors on the adoption and diffusion of an innovation. Finally, illustrates how to construct forecasts when early sales data are available via data-driven forecasting models.

Describes a framework that financial analysts can use to assess the likelihood of accounting misstatements in financial statements.

Describes how to use the Data Desk software package to perform statistical analysis.

Describes the underlying mathematics of regression.

This short technical note shows students how to use StatTools to complete a simple regression analysis.

Focuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.

Distills the negotiation advice of more than a dozen general books on negotiation. Compares and contrasts specific prescriptions and organizes the books into five loose categories: win-win or mutual gains negotiation, negotiation analysis, relational negotiation, negotiation in context, and the school of hard knocks. An appendix provides a more extensive bibliography.

Provides a detailed process to revitalize a mature company whose growth is abating. Includes a disciplined, analytical approach as well as helpful advice on the human and organizational aspects of the revitalization process.

Describes Standard & Poor's sovereign credit ratings scales and the credit rating process. In particular, describes the role and function of the rating committee and the analytical categories considered in arriving at a final sovereign credit rating.

Covers the management control process.

Describes the construction of the balance of payments and defines frequently used measures taken from the balance of payments.

Introduces students to the study of corporate strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are insufficient to explain effective corporate strategy unless there are important obstacles to contractual solutions.

Discusses how strategy-makers should take organizational inertia into account in strategy formulation. Looks at two classes of inertia: cognitive inertia and action inertia. A rewritten version of an earlier case.

Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment.

Intellectual property rights are a major source of wealth creation in our modern global economy and continue to grow in strategic significance. For managers and entrepreneurs to take advantage of the strategic options that IPs offer, it is helpful to be conversant in the unique aspects of these legal rights regimes. Provides a comprehensive and easy-to-understand overview of the IP rights regimes, consisting of trade secrets, patents, copyrights, trade dress, and trademarks.

This technical note illustrates the fundamentals of lease vs. buy decisions in technology and how they differ from the typical capital equipment lease vs. buy decision. This note is designed for instructors, and provides them with a background for an introductory lecture on information technology (IT) leasing. It can also function as a companion to the Kellogg cases "AMG, Inc. & Forsythe Solutions: Lease vs. Buy Decisions" and "Shilling & Smith Acquisition of Xteria Inc.: Data Center Technology Leasing."

This case introduces decision analysis. Using a simple example, it illustrates the use of probability trees and decision trees as tools for solving business problems.

Introduces the subscriber model as an alternative valuation framework for firms whose revenues can be traced to repeated transactions with customers.