個案總覽

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

The case offers a role-play simulation in which a team of up to 13 participants acts as a board of directors of a privately-owned national energy company. The board has to make decisions about 1) a foreign-country acquisition proposed by management, 2) a change in executive compensation. It consists of 3 types of directors - affiliated directors representing the mother company, executive directors, and independent directors. Four sub-committees convene before the board meeting to discuss the issues on the agenda and make their recommendations.

The case offers a role-play simulation in which a team of up to 13 participants acts as a board of directors of a privately-owned national energy company. The board has to make decisions about 1) a foreign-country acquisition proposed by management, 2) a change in executive compensation. It consists of 3 types of directors - affiliated directors representing the mother company, executive directors, and independent directors. Four sub-committees convene before the board meeting to discuss the issues on the agenda and make their recommendations.

The case recounts the experience of the Dubai government-owned marine terminal operator, Dubai Ports World, when it tried to take over the American operations of P&O in 2005-2006. It describes how, in the political environment following the 9/11 attacks, the prospect of a Middle-Eastern-owned firm taking over and operating terminal services in some 20 US ports generated such strong political opposition (notably in Congress) that, despite strong support from President George W. Bush, the firm ultimately withdrew its takeover bid.

The case recounts the experience of the Dubai government-owned marine terminal operator, Dubai Ports World, when it tried to take over the American operations of P&O in 2005-2006. It describes how, in the political environment following the 9/11 attacks, the prospect of a Middle-Eastern-owned firm taking over and operating terminal services in some 20 US ports generated such strong political opposition (notably in Congress) that, despite strong support from President George W. Bush, the firm ultimately withdrew its takeover bid.

The case recounts the experience of the Dubai government-owned marine terminal operator, Dubai Ports World, when it tried to take over the American operations of P&O in 2005-2006. It describes how, in the political environment following the 9/11 attacks, the prospect of a Middle-Eastern-owned firm taking over and operating terminal services in some 20 US ports generated such strong political opposition (notably in Congress) that, despite strong support from President George W. Bush, the firm ultimately withdrew its takeover bid.

The case profiles the protagonist, Chas Eggert, CEO of OPXBIO-a bio-based, renewable chemicals startup-as he decides on the job positions and specific individuals and candidates to hire after a recent successful round of venture financing. The case provides an overview of OPXBIO, its company history, and the company's technology, as well as its founding team. It discusses the company's upcoming goals and objectives, and its human resource needs. It provides an overview of potential job positions to fill, as well as specific job candidates for those positions. Given the company's limited financial resources, it discusses the main considerations Eggert must debate in order to decide upon the positions and individuals to hire.

SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light of regulatory requirements, and some existing taxi booking vendors feel threatened by SaferTaxi's efforts to enter the market. As SaferTaxi attempts to satisfy these diverse constituents, international competition looms. What should SaferTaxi's founders do next?

Spreadsheet supplement for case 210035.

This is a two-part case series. Case A begins in April 2010, where Sharat Verma, the brand manager for Gillette India, together with Harish Narayanan, the assistant brand manager in the Singapore regional business unit, influence an R&D effort to redesign the Gillette Mach3 razor for the Indian market. By focusing on frugal innovation, they succeed in removing non- essential features of the razor design in order to reduce costs, thereby aligning the value proposition and price-point to the target segment. In addition, they also help develop an unconventional marketing campaign, called the "Shave India Movement", which catalyses the previously unresponsive yet more affluent urban market, and results in record breaking sales for the Mach3 razor in 2010. Verma and Narayanan are left to analyse the mechanics underlying the success of this campaign, and determine if the movement can be further expanded. They must also determine if lessons from the campaign can be applied elsewhere, and if so, how? Case B begins in May 2010 with Sharat Verma wondering how he can extend the "Shave India Movement" from the urban elite down to consumers at the bottom of the affluence pyramid through a new product, the Gillette Guard - set to launch five months later in October. This new product is designed specifically for low-income consumers in India. With the price-point and distribution dilemma already solved vis-à-vis the successes of the Mach3 campaign discussed in Case A, he now needs to craft an activation strategy that will extend the Shave India Movement to all rungs of society.

Cathay Pacific Airways Limited, a leading international airline providing both passenger and cargo services, had been operating under a collaborative arrangement with HATCL, the largest air cargo terminal operator in Hong Kong, since the opening of the new airport. Demand for Cathay Pacific's air cargo handling services outgrew the terminal's capacity of the operator. There were on-going discussions between the two partners on opening a new terminal, but no agreement had yet been reached on the service fee paid to HATCL. As a last resort, Cathay Pacific would need to consider the possibility of building an air cargo terminal for captive use. Peter Lee, a senior executive at the airline, was put in charge of the feasibility study. Although Peter had experience in leading special projects in the past within the company, this particular one was completely different given its scale and the amount of investment involved. Perceptibly, fundamental business elements such as targeted capacity, return on investment and competition had to be included in the study. Other soft issues like management expertise future cooperative relationship with HATCL should also be studied. Peter wondered what other considerations he should include in addition. He wanted to be sure that by tackling these issues from all angles, it would allow him to come up with a recommendation to the board: whether Cathay Pacific should build its own terminal.

Spreadsheet supplement to case ST19A

This case is designed as the second part of a two-part case study on Cathay Pacific's cargo operations, but it can be used separately on a stand-alone basis. The objective of this case is to demonstrate the implementation process of e-freight solution at Cathay Pacific, which involved multiple stakeholders along the air cargo supply chain in multiple countries. Students are expected to step into the role of the cargo service manager in charge of the implementation project, and come up with a detailed plan to resolve the issue.

The president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company's first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The analysis includes a differential analysis, ROI and payback calculations.

Carborundum Universal Murugappa International (CUMI) was a leading abrasives manufacturing company based in India with global operations in Russia, South Africa and China. In the global abrasives business, China held 50 per cent of the raw materials for the industry. China was also the largest market for abrasives worldwide and was expected to contribute to one third of the global demand for abrasives. CUMI had the vision to become a global leader in the abrasives industry within 10 years. It had successfully expanded operations in Russia and South Africa, where it was seen more as a partner than a conqueror in its acquisition strategy. In 2006, the company entered China through a joint venture with a Chinese state company but subsequently bought out the partner. However, the company was facing several problems with its stand-alone operation there, especially in terms of maintaining its workforce and hiring local managers. It was clear that winning market share in China was necessary, but the complexity of the Chinese market had proven to be a challenge. The managing director had to present a strategy for working successfully in China to the board.

Landau Media provides media monitoring on a subscription basis to measure the impact of corporate communication. CEO and Founder Lothar Landau wonders whether his creation is prepared for the future. On the firm's 15th anniversary, Landau asks himself: Had he built the right organizational architecture? Had he been able to create the most effective organizational culture? What did the future of the media monitoring industry look like? What kind of company would lead the industry into this future? Was his company structured to do so? The case can be used for strategic analysis and the development of organizational cultures and behavior. It is suitable for MBA students as well as executives in courses on strategy, strategy implementation, entrepreneurship, innovation, leadership, and family business. The material works well to introduce principles for leading by design and for entrepreneurship and strategy development.