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Revenue Recognition Exercises
The difference between the Financial Accounting Standards Board's Concept Statements #5 and #6 is explored as it pertains to revenue recognition and expense recognition. -
Revenue Recognition Guidelines
This case presents a summary of the Financial Accounting Standards Board's Concept Statements #5 and #6. -
Arthur Andersen LLP, Spreadsheet Supplement
Spreadsheet Supplement for case 103061. -
Silvio Napoli at Schindler India (A), Spreadsheet
Spreadsheet supplement for case 303-086. -
Internet Customer Acquisition Strategy at Bankinter
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann Peralta, director of the Internet network in Bankinter, must evaluate whether the thousands of new customers pouring in from other portals are profitable for the bank. Peralta uses tools such as customer relationship management, activity-based costing, customer profitability, and lifetime value computations to determine the value of this cohort of new customers for the bank and in doing so, can decide on future customer acquisition strategies. -
Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox
Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project. Geographical distance and time pressure make it difficult for all the relevant parties to assemble in person in one location. In a company culture that values fast, decisive action, McCusker wonders whether he has the authority to make the decision himself and, if not, how he should involve the other parties who are keenly interested in the outcome. -
Silvio Napoli at Schindler India (A)
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian management team and Schindler's European plants supplying him. A rewritten version of an earlier case. -
UCB (A): Managing Information for Globalization and Innovation
This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. -
UCB (B): Growth Strategy
Supplements the (A) case. -
Pharmaceutical Industry: Challenges in the New Century
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new technologies, new and different competitors, consolidation, and threats to its basic business models--were changing the way drugs were discovered, developed, manufactured, tested, regulated, marketed, sold, and purchased. A rewritten version of an earlier case. -
UNICEF
In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the challenges UNICEF faces in 2002. Details of the rebranding process, including market research, the development of brand essence and brand models, and organizational challenges of consensus building, are at the core of the case. -
Brioni
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to recognize the quite different organizational demands of the women's fashion business. Includes color exhibits. -
McDonald's: Super-Sized Troubles (A)
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. -
Roman Catholic Diocese of San Jose
Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is organized and services are delivered. In addition, lay leaders and priests, for the first time, will be held accountable for their performance. Only dioceses facing critical financial crises have used strategic planning in the past. The planning process was arduous, and implementation across 52 churches will challenge all the leadership skills of the bishop and his management team. Can the culture of a 2000-year-old organization successfully merge with approaches to management developed by McKinsey? -
Nonverbal Communication in Negotiation
This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The next section looks more deeply at the interactive nature of nonverbal communication--specifically, how one person's behavior both influences and reflects what others do. The final section suggests how negotiators can make better use of nonverbal communication. Five themes run throughout the case: 1) we communicate far more information to other people than is conveyed by our words alone, 2) our nonverbal signals sometimes contradict the words we use, 3) much of this communication is less than fully conscious, 4) reading nonverbal communication is an art, not a science, and 5) nonverbal communication must be understood in the context of the broader set of interactions among all parties. -
Note on Staffing in Professional Service Firms
This case discusses the problem of balancing demand and supply of professionals within a professional services firm (PSF). It emphasizes how human resources management policies impact supply conditions and how market opportunities determine demand conditions. The case identifies the levers that can be used to bring the demand and supply in balance. -
Note on Valuation-Compensation Tradeoff in Professional Service Firm Acquisitions
This case highlights the tradeoff between valuation ascribed to professionals at the time of a professional services firm (PSF) acquisition and the postacquisition compensation of these professionals. It emphasizes how a high valuation at acquisition carries with it the requirement to lower professionals' compensation postacquisition. -
Note on the Biopharmaceutical Industry
Since the 1990s, the distinction between the pharmaceutical industry and the biotech industry has blurred, creating what we can now call the biopharmaceutical industry. How and why did this happen, and where is the industry going now? Traditionally, pharmaceutical companies worked with plant- and chemical-based compounds, manufacturing drugs through chemical synthesis. Biotech companies, in contrast, sprung up starting in the 1970s and 1980s, when scientists began working on developing therapies manufactured in or extracted from living organisms such as bacteria, yeast, and mammalian and plant cells. These therapies, known as biologics, have been described as one of the "most sophisticated and elegant achievements of modern science," offering powerful therapeutic options for many diseases where previously no treatments, or only treatments of limited efficacy, were available. Biologics have included innovative therapies in rheumatology, cardiology, dermatology, gastroenterology, oncology, endocrinology, and other medical fields. In 2016, seven of the top ten best-selling drugs in the world were biologics. This note describes the biopharmaceutical industry, encompassing both older, larger "pharma" companies such as Pfizer, Merck, Roche or GSK, and younger biotech companies. It looks at the difference between traditional pharmaceuticals and biologics, the drug approval process, R&D, intellectual property issues, financial issues including fundraising, regulatory issues, and ethical issues. -
Rediscovering Market Niches in a Traditional Industry
For centuries, Jingdezhen, the "Porcelain Metropolis" of China, produced and exported the finest porcelain treasures in the world. By the late 20th century, however, the city was in danger of losing its past glory. Although its factories still churned out more than a million pieces of porcelain a day, it was facing more competitors at home and abroad than at any time in its history. The declining quality of porcelain made in this highly respected city disappointed a number of porcelain experts and collectors. Jiangdong Crystal-color Art and Crafts Co. Ltd. (JCAC) was one of the few ceramic makers that had differentiated itself from its rivals. The company manufactured top-of-the-line luxury products and limited its distribution to the government and high-end retailers. Although JCAC was enjoying its success, a number of small and medium-size porcelain manufacturers in Jingdezhen were still struggling to make a profit. With new competitors looming on the horizon, some ceramic firms were reviewing their marketing plans with an eye toward finding a market niche. JCAC, at the same time, was aiming to develop a global brand and to revive the image of Jingdezhen ceramics. This case illustrates the problems of adopting an undifferentiated strategy in a competitive market. It explores how to identify market niches in a traditional industry and examines strategies for building a global brand. -
Hongkong Land Holdings Ltd.: Strategic Repositioning of Real Estate Assets
Hongkong Land Holdings Ltd. (HKL), the property arm of the Jardine Matheson Group, is a leading property investment, management, and development company with a major portfolio in Hong Kong and other property and infrastructure interests in Asia. In early 2000, HKL was faced with significant changes in its business environment in the Central District in Hong Kong, where it was the leading landlord of Grade A retail and office real estate. It had commissioned a report from consultants to inform the company on developments in the Grade A retail and office markets and the influence it might have on the company's operations. One of the major issues was how to reposition the company's aging properties to achieve optimal returns in a competitive market.