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Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions?

Daewoo Shipbuilding and Heavy Machinery rescued its plant from the labor riots of 1987 to make it the fastest improving shipyard in the world by 1994. With its competition in Korea making huge investments in additional capacity in anticipation of the end of the recession, Daewoo instead has to decide if its strategy of continuous investment can provide the needed capacity.

Students are asked to use actual and pro forma financial statements to prepare a statement of cash flows under both the direct and indirect method.

Spreadsheet Supplement for case 195130

Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.

Describes a set of challenges facing Otis Elevator's joint venture in China as it seeks to expand to other regions of the country. A rewritten version of an earlier case.

Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case.

Provides a brief update to the (A) case.

Describes Salomon Brothers' recovery from the August 1991 Treasury auction scandal. Details the impact of the firm's disclosure of bidding improprieties and describes how the new management team, led by Warren Buffett and Deryck Maughan, guided the company through the ensuing crisis. The impact of the crisis is followed through the end of 1992.

Solutions and detailed discussion of exercises from the (A) case. Unadvertised per Case Records.

Solutions and detailed discussion of exercises from the (B) case. Unadvertised per Case Records.

Describes and examines from its inception Benetton's long-running and increasingly controversial image advertising campaign. Initiated in 1985, the highly visual campaign runs internationally primarily in print and on billboards. In its early years, it was widely praised as creative and socially aware. More recently, especially in the United States, many observers, including some Benetton customers and retailers, have been critical of the advertising; some criticisms point to the advertisements as "shocking." Details of the campaign are described, along with reactions to it from observers and retailers. In addition, the rationale of the program is articulated, as well as Benetton's philosophy behind the communications. In mid-1994, management is reviewing the campaign in the wake of particularly vocal criticism of the most recent ads. Teaching Purpose: Focuses on the pros and cons of the advertising strategy over time--particularly in terms of objectives with consumers, the trade, and other stakeholders. Among the major elements for analysis are customer and media responses, as well as the fit of the advertising in various cultures, markets, and customer segments. Includes color exhibits.

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by successfully launching BayFunds, a family of proprietary mutual funds. Now management faces a new set of marketing challenges to develop the business further. How can the mix of funds offered be extended to meet changing market and economic conditions, and what combination of proprietary and third-party funds would be most effective in attracting and retaining customers? In addition, management must also find ways to integrate the mutual funds business further into BayBank's core operations and systems while coping with a complex and uncertain regulatory environment.

Describes the conditions leading to the acquisition of Cross and Trecker by Gidding & Lewis.

Supplements the (A) case.

How should a company behave in a "multifaceted relationship," when a supplier, customer, or partner is also a competitor? This dilemma is faced by a growing number of firms, especially in high-technology and global industries. Aside from technology and globalization, trends in regulation, diversification, product characteristics, and outsourcing often lead to these multifaceted relationships. What are the methods for managing them? One response is "stay away or get out," but avoiding or exiting complicated relationships can be costly. Another method is to "divide and conquer"; by carefully partitioning the separate modes of interaction with the other firm, the company can act as if the multifaceted relationship does not exist. An alternative approach is to "centralize intelligence," either by having different departments or divisions that interact with the competitor keep each other informed, or by creating a task force or committee whose function is to pool all information about the relationship. It is simplistic to urge all firms to launch blithely into multifaceted relationships; but when such relationships are inevitable, companies that learn to live with and benefit from them can stake out a better position for the future.

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after the show was blamed for inspiring a five-year-old to set a fire that killed his younger sister, the controversy posed difficult decisions both for MTV's parent company, Viacom, and for advertisers, including some of America's biggest.

The Greenland case describes the experience of four young Norwegian men determined to set a world record for unsupported crossing of Greenland. The case describes the team, their preparations, and their experiences as they crossed in "good" weather that was often whiteout blizzard conditions with temperatures dropping as low as -78 degrees F. Throughout the case, one of the team members reflects on things he learned about himself, about the team, and about leadership from the experience (recorded in italics). The teaching note (available to registered faculty) is supplemented by a PowerPoint presentation that helps introduce the expedition to Greenland, other "risky recreation," and the concepts related to resonance or flow. A video supplement is also available. The case lends itself to a profound discussion of leadership on its own and leads in nicely to a discussion of world-class performance and the purpose of life, which both startles and pleasantly surprises most students and participants.

Spreadsheet supplement for case 595-026.

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand the bank's customer base from the limited branch expansion allowed by local law. Students make a decision, and if a "go" decision is made, they work out a comprehensive launch plan.