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Technological Leadership and 5G Patent Portfolios: Guiding Strategic Policy and Licensing Decisions
Whether it's mobile phones or autonomous cars or telemedicine, a well-functioning robust 5G ecosystem will require licensing executives to have a deep understanding of the need for timely licensing to support technology development and adoption. It is important that the parties to patent licensing agreements understand that value doesn't depend on the numerosity of patent portfolios, but on use value. The ecosystem is impaired when parties to licensing transactions are recalcitrant and advance bogus indicia of value. The 5G stakes are sufficiently high that top management oversight is likely required. -
Designing a Future-Ready Enterprise: The Digital Transformation of DBS Bank
Many organizations are embarking on digital transformation to be future-ready. However, there is a lack of conceptual clarity on the underlying design logic of a future-ready enterprise. A digitally transformed enterprise must be ready to respond to unpredictable dynamism and pervasive digitalization. Such an enterprise must incorporate the duality of exploitation and exploration as well as the fusion between business and technology into its organizational design. This article presents a framework based on the digital transformation journey of DBS Bank and draws new managerial insights for driving digital transformation strategically. -
Perfectly Confident Leadership
The leadership literature is replete with admonitions that successful leadership requires confidence. While that may be true, striving for greater confidence runs the risk of overconfidence. Overconfident leaders put themselves, their teams, and their organizations at risk. There are reasons to be skeptical that greater confidence improves performance, and substantial reasons to worry that greater confidence can undermine preparation. This article offers suggestions to avoid being fooled by overconfident charlatans. It also offers strategies for wise and honest leaders who would like to be both confident and truthful. -
Acquisitions of Startups by Incumbents: The 3 Cs of Co-Specialization from Startup Inception to Post-Merger Integration
Facing constant pressures to grow, established firms increasingly harness external innovation by collaborating with and eventually acquiring startups. To succeed in their exit through acquisition, startup firms and incumbents have to master three steps (the "3 Cs") that enhance the co-specialization with the acquirer: establishing the Complementarity of offerings, generating Customer endorsement, and attracting an acquirer executive Champion. Drawing on a multiple-case, inductive study of seven Israeli startup acquisitions completed by two acquirers from the information and communications technology (ICT) industry, this article illustrates the different approaches pursued by the startup firms and their acquirers to succeed in managing pre- and post-acquisition processes. -
Innovation Outposts in Entrepreneurial Ecosystems: How to Make Them More Successful
Startups in entrepreneurial ecosystems such as Silicon Valley constantly generate potentially disruptive technologies and business models. Consequently, multinational companies are finding it essential to be connected to the ecosystems where these opportunities are emerging, and many have opened "innovation outposts" in these locations. However, not many outposts succeed in effectively connecting their companies with these ecosystems. This article details why outposts often fail to become "effective brokers" and what companies should do for their outposts to deliver their full potential. -
Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems
Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems. -
Henry Ford: Changing The World
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Jobs to Be Done: A Toolbox
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it provides an uncommon solution to a common problem - understanding your customers as you start a new enterprise or losing touch with customers as your business grows. The theory of Jobs to Be Done is taught at Harvard Business School in the course "Building and Sustaining a Successful Enterprise ("BSSE," in HBS shorthand), which was created by the late Professor Clayton Christensen. It is practiced by many alumni of the course, as well as by numerous industry practitioners. Beyond them, there is a wider circle of professionals who are familiar with the theory or curious about it, and who are interested in converting that curiosity into practice. This multimedia toolbox walks through all of the stages of understanding and implementing Jobs to Be Done, including the foundational theory and its benefits to businesses; how to recruit customers, interview them, and analyze results; and feed that analysis into product development and marketing. The toolbox is a collection of original content as well as existing resources aggregated from across the web. To illustrate the theory the authors conducted a Jobs to Be Done research project to understand why our students "hire" Harvard Business School. -
Rajarambapu Patil Sugars: Not So Sweet Conundrum
In 2017, the general manager of Rajarambapu Patil Co-operative Sugar Factory, a 50-year-old sugar plant in India, needed to recommend a strategy for the factory's upcoming production cycle. For the aggregate production plan, he was considering three options: a chase strategy, a level strategy, and a subcontracting strategy. The company faced multiple challenges, including a limited pool of skilled labourers, employee poaching by competitors and allied manufacturers, the wide availability of job options in metro cities, and pressure from the labour union. Company management wanted to optimize profits, while reducing risks and incurring no extra costs. How should the general manager decide which strategy would best meet all the criteria? -
The Future of the Fashion Industry in a Post-COVID-19 World
In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmentally damaging, and unsustainable. Numerous stakeholders were increasingly concerned about environmental issues, such as the impact of textile production and waste on climate change, as well as social issues, such as exploitative labor conditions for low-wage workers at the bottom of the value chain, especially in developing countries. Emilie had been asked to prepare a proposal on the future of the fashion industry in the post-pandemic era. She was due to present her proposal to the board the following Monday. -
Market Disruption Strategies: The Transformation of Xiaomi
After breaking into China's smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage. The case describes the changing market landscape, Xiaomi's product portfolio, distribution systems, partnerships, brand management, promotion and pricing. The question is whether to remain focused on smartphones-on which Xiaomi's reputation has been built-or transform into an IoT 'ecosystem' encompassing a wider range of product categories. The challenge is to understand the respective pros and cons and formulate a detailed implementation plan for the chosen strategy. -
Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System
This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China's healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services. While the government and some internet healthcare market pioneers tried to increase the supply of medical resources in various ways based on the existing hospital-centered system, Ping An Good Doctor aimed to remove the part of unwarranted demand from over-crowded large hospitals by launching an internet healthcare platform to provide primary care services. The company recruited a full-time inhouse doctors' team of high qualifications to provide 24x7 online consultations, and partnered with other healthcare players to build a "closed-loop" system of healthcare services with fast delivery of medicine to patients' doorsteps and convenient access to partnered clinics and labs. Ping An Good Doctor has been addressing the needs of a vast population of Chinese people who are looking for high-quality basic care and health management services while creating a win-win between the company and other players such as hospitals, grassroots healthcare institutions, pharmacies, and independent clinics and labs. Instead of causing displacement and disruption in the existing industry, Ping An Good Doctor's has allowed medical resources to address market demand more effectively while lowering social costs, thereby achieving nondisruptive creation, a concept coined by Chan Kim and Renée Mauborgne in their international bestseller Blue Ocean Shift. -
When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment
Following problems during the 2016 Iowa caucus, the Democratic National Committee mandated the Iowa Democratic Party (IDP) to publish raw vote totals for the upcoming 2020 Iowa caucus. This mandate coincided with the IDP's shift for the 2020 caucus from a partnership with Microsoft, Inc. to one with a political consultancy, Shadow Inc., for developing a vote-recording application (app)---a partnership choice believed by many to have been politically motivated. Shadow developers were given much less time and resources than Microsoft had been afforded for the previous caucus. When the time came for the app to be used on February 3, eligible users could not download the app, which led to several problems. The consequences of the problematic app led to embarrassment for the Democratic Party, political ridicule by the Republican Party, distrust among democrat voters, and ambiguity and a delay in election results. -
Youku Tudou: Shaping Entertainment and Media in China
Both founded in the mid-2000s as two of China's earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China's young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China's hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger of the two, the delisting of Tudou, a major investment from and eventually the acquisition by Alibaba, and the delisting of Youku Tudou and transformation into part of Alibaba. Together with Baidu's iQIYI and Tencent Video, Youku Tudou will continue to shape China's entertainment and media landscape. -
Accounting for Leases at American Airlines (A), Spreadsheet Supplement
Spreadsheet supplement for case 120069. -
White Claw: Defending Market Share as Competition Encroaches
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader with a 58% market share. Analysts were worried about fragmentation and commoditization in the category, which had grown from 10 brands in 2018 to more than 65 by 2020. This made competition in the segment increasingly fierce. How could White Claw best drive the category's transition from niche to mainstream and how could it hold onto and/or expand its market share as the category exponentially grew? White Claw was quickly becoming the "Kleenex" of hard seltzer, so the team need to further differentiate itself from encroaching competitors. Should the team narrow the currently broad target market as competitors launched increasingly microtargeted offerings? Should they lower price as generic hard seltzers hit the market? And, how could the team best manage the White Claw brand to mitigate their chances of riding a boom-to-bust lifecycle of a fad product? -
Threadless: The Renewal of an Online Community
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its crowd-sourcing platform, while it transitioned away from traditional screen printing to a digital print-on-demand model. Concurrently, the company jettisoned its warehouse and built a worldwide network of manufacturers that could print and ship Threadless orders on demand. Threadless also launched a new platform called Artist Shops that allowed graphic artists to sell apparel in uniquely branded online stores, with the option of having Threadless manage their pricing and promotional events. The software Threadless developed to facilitate its manufacturing network and Artist Shops platform also led Threadless to increasingly view itself as a technology company performing intermediary services, rather than merely an online apparel company. The onset of the COVID-19 pandemic in 2020 accelerated the company's transition, triggering the sale of Threadless's office and a move to working from home. Nickell wondered what the next steps for the company should be. -
Collab Capital
Founded in 2020 by Jewel Burks Solomon and her partners, Barry Givens and Justin Dawkins, Collab Capital was a new investment firm built on two pillars: first, it would identify and support ventures founded by Black entrepreneurs, a group underrepresented in venture-financed entrepreneurship. Second, Solomon and her partners had developed a novel financial instrument that incorporated both profit-sharing and equity to offer an alternative to traditional venture capital (VC) for startups. They believed their approach offered venture-level returns for investors while also closing a critical funding gap for Black entrepreneurs. But Limited Partners (LPs) were not yet convinced. -
KTZ Express: Operating the Largest Dry Port in the World
The case, set in January 2019, deals with how KTZ Express (KTZE), wholly owned subsidiary of National Company Kazakhstan Temir Zholy Joint-Stock Company (NC KTZ JSC or "KTZ") which is the national railway company of Kazakhstan, handles its dry port operation. KTZE provides logistics services and multimodal transport using its network of warehouses, terminals and airport infrastructure and operates the largest dry port in Khorgos, Kazakhstan. The dry port was designed to serve as a logistics hub between China and Europe that allowed sorting cargo coming from different origins to its destinations by trains. Following the introduction of the Belt and Road Initiative (BRI) since 2013, there has been significant increase in KTZE's business in Khorgos. Despite a general increase in business since the announcement of BRI in 2013, the dry port is only operating at 25% of its designed capacity of 540,000 TEUs (twenty-foot equivalent units of standard size containers) in 2018, and the momentum of traffic growth has been slowing down from the previous years. Students take on the role of Ms. Gaukhar Akasheva, Managing managing Director director of KTZE, to explore how the dry port could possibly impact supply chain management in the region, the possibility to change the pattern of logistic flows between China and Europe for some industries, and too firmly establish Khorgos as the major logistics hub in the region. Students are required to devise an action plan on how to attract new traffic and business, and to develop an operating model for optimizing the utilization of the facility in the next four to five years. -
PUB's PPP Journey: Learning How to Make the Most of a Scarce Resource
PUB, Singapore's National Water Agency, is one of the heaviest users of the Public Private Partnership (PPP) model in the public sector. As of 2020, it had awarded seven PPP contracts for a total of five desalination and three NEWater plants. Among the key features of PUB's PPP projects were the adoption of the Design, Build, Own and Operate (DBOO) project structure; a 25-year concession period; and small-sized project teams. The main benefits which arose from these PPP projects were value for money, the introduction of new technologies and knowledge transfers, the expansion of Singapore's private water industry, and the blossoming of Singapore into a hydro hub. However, despite letting the private sector have a hand in running the water plants, PUB was of the view that its own officers had to obtain these companies' expertise, so that it could evaluate whether they were technically competent, and, in the event of a default, step in to manage the plants. To further mitigate against risks to Singapore's water supply, PUB also carried out regular operations audits, and engaged the plants' senior management regularly.