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United Airlines: More Out-and-Back Flying?
This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. -
The Tavistock Group and the Australian Agricultural Company
In late 2015, Dr. Shehan Dissanayake, a managing director and board member of the Bahamian-based investment firm The Tavistock Group (Tavistock), the largest single shareholder in the Australian Agricultural Company (AACo), one of the country's largest agribusinesses, faces a potentially challenging future operating environment in Australia. The country's national government has recently instituted changes to its agricultural foreign direct investment (FDI) policies that could affect Tavistock's future goals for its long-term investment in AACo. These regulatory changes were made in response to popular and political concern over increased foreign interest in and ownership of Australian land and real estate. Due to the newness of the regulatory changes, it was unclear at the moment precisely how they would affect AACo, but as a foreign-owned company, it was likely to face more rigorous screenings and oversight as it grew. How could Dissanayake best manage Tavistock's investment in this uncertain political climate? -
ZenRecruit: Sales Coaching and Performance Reviews, Student Spreadsheet
Student spreadsheet for case 817041. -
Joan Bavaria and Multi-Dimensional Capitalism
The case examines the career of Joan Bavaria, a pioneer of Socially Responsible Investing,and founder of Trillium Asset Management and Ceres, the non-profit organization advocating for sustainability leadership. It describes her personal journey from art student and college drop out to financier and campaigner for corporate sustainability. Trillium grew out of Bavaria's initial work in Boston-based Franklin Research and Development Corporation, and became an independent entity in 1982. Bavaria argued that investment houses could use their funds to promote corporate social responsibility, and that such investments could be profitable. This was considered extremely unorthodox in the industry at the time. In the wake of the giant oil spill from the tanker Exxon Valdez in Alaska in 1989, Bavaria launced the Ceres Principles aimed to generate standardized corporate reporting on enviromental performance. Ceres grew as an organization and launched the Global Reporting Initiative in 1997. The case provides an opportunity to explore the opportunities and challenges of both SRI and corporate environmental reporting. -
The Singapore Safety Glass Story
Singapore Safety Glass, a 27-year-old manufacturer of customised glass solutions for buildings, had built a reputation on its high product quality. Faced with increased competition from China, and the tightening flow of foreign labour supply into Singapore, how should the company change its business model and people management practices to sustain and grow its business? -
Angie's List: Ratings Pioneer Turns 20
In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure situations where good information on potential service providers is correspondingly of high value." Angie's List had a paid subscription model as it charged "members" for access to the information they collectively provided on service providers. More recently, companies such as Yelp, TripAdvisor, and Google have started offering free access to their reviews while relying totally on site advertising and service provider fees for their revenues. In 2015, Angie's List collected close to $68 million in membership fees. In January 2016, with recent declines in the growth rate of member numbers, Angie's List has to decide if it was time to drop the "paid subscription for all" model and introduce a free version of its service to its product line. -
Designing Performance Metrics at GoDaddy
Scott Wagner has recently joined GoDaddy, a leading provider of cloud-based software and services that helped individuals and small businesses establish a web presence, in the dual role of chief operating officer and chief financial officer. One of his first tasks is to design a set of performance metrics that can be used to run the business. This case gives students the opportunity to develop a framework for thinking about GoDaddy's business and to design performance metrics that measure the health of the business and guide employee behavior. -
ZenRecruit: Sales Coaching and Performance Reviews
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two under-performing sales people. This case concerns a metrics-driven sales organization, challenges the students to combine quantitative and qualitative observations to craft productive sales coaching plans, and provides students with the opportunity to role play these difficult yet important performance-review discussions. It is suitable for Sales, Marketing, Organizational Behavior, and Entrepreneurial Management courses. -
Pricing the EpiPen: This is Going to Sting
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc., (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing to raise awareness for the drug and dramatically increased the price, lifting it from $100 to $600 per two pack in the U.S. In 2016, simmering consumer anger about the high prices of pharmaceutical drugs finally reached a boiling point and a media firestorm ensued. The case challenges students to think about the role of fairness in pricing. How can Mylan justify the dramatic price increases? How can it justify the variation in prices across countries, as an EpiPen is priced at an equivalent of $85 in France? The case challenges students to think about how they would handle a public controversy. The EpiPen case is well suited for students in MBA, MBA for Executives, and executive education programs. For MBA students, it can be placed in first-year marketing, pricing, or marketing communications courses. For executives, it can serve as a vehicle to discuss both ethical issues of pricing and how to handle a public controversy. -
Facebook's Free Basics: Free in India?
In February 2015, Facebook's Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and South America. In India, however, the platform was not well received by a few eminent corporations and, more importantly, the Telecom Regulatory Authority of India. The launch of Free Basics stirred a nationwide debate about whether Internet.org was trying to control Internet services in India, creating an imbalance among the existing telecom service providers and causing a disproportionate development of business opportunities. Would Free Basics succeed in its goal, or would it be banned across India? -
Organizational Behavior Reading: Leading Teams
This Reading provides a user guide for leading and participating in teams; it is designed to give a clear sense of how to design, launch, and manage effective teams. The Introduction notes that teams are the basic building blocks of organizations but they often underperform or even fail, illustrated by a video detailing a fatal plane crash attributed to poor teamwork. The Essential Reading (31 pages in length) discusses the evolution of teams, noting the recent trend from stable bounded teams ("traditional teams") to more fluid and unbounded ones ("4D teams" or "teaming"). It then discusses team effectiveness, common reasons teams fail, and the concept of team process gains and losses. Next, it provides a guide to leading effective teams focused on three levers: 1) team design (setting team purpose, composition, structure, timeline, reward structure, and resources); 2) team launch (establishing productive norms and a shared mindset); and 3) team process management (monitoring processes and dynamics, intervening when appropriate). The section ends with a brief discussion of team culture and a graphic of the three-lever model. The optional Supplemental Reading (9 pages in length) examines the relationship between an organization's structure and the success of teams, bridging material on teams and organization design. This Reading has four videos: "United Airlines Flight 173" shows how poor teamwork can lead to failure; "The Evolution of Teams" provides a quick summary of the evolution of teams; "Tune In to the Skills Your Team Offers" shows how a team adjusted member roles to improve performance; and "Create Norms to Unify Your Team" covers a successful team launch. The Reading has one Interactive Illustration: a test of social sensitivity used in recent research on team effectiveness. -
Financial Services at Falabella (A)
In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in Falabella stores, and Banco Falabella competed with other banks by offering personal banking services. The case covers many of the key questions the leaders of the firm faced, including whether to allow credit card holders to use their cards for purchases outside of Falabella stores, whether to develop personal banking services further, and whether to make substantial changes to the strategy or to exit the business. -
Financial Services at Falabella (B)
Supplements the (A) case and provides an update describing choices Falabella made. In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in Falabella stores, and Banco Falabella competed with other banks by offering personal banking services. The case covers many of the key questions the leaders of the firm faced, including whether to allow credit card holders to use their cards for purchases outside of Falabella stores, whether to develop personal banking services further, and whether to make substantial changes to the strategy or to exit the business. -
Financial Services at Falabella (A), Spreadsheet Supplement
Spreadsheet supplement for case 217016. -
Strategy Execution Module 3: Using Information for Performance Measurement and Control
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers make in monitoring inputs, processes, and outputs. Factors that influence this choice include measurability, cost, cause and effect relationships, and desired levels of innovation. The module concludes by elaborating on the different purposes for which managers use information: decision-making, control, signaling, learning, and external communication. While this module is designed to be used alone, it is part of the Strategy Execution series. Taken together, the series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Modules 1 - 4 set out the foundations for strategy implementation. Modules 5 - 10 teach quantitative tools for performance measurement and control. Modules 11 - 15 illustrate the use of these techniques by managers to achieve profit goals and strategies. View the full Strategy Execution series at: hbsp.harvard.edu/strategyexecution. -
Why People Quit Their Jobs
Attrition has always been expensive for companies, but in many industries the cost of losing good workers is rising. As a result, firms are intensifying efforts to predict which workers are at high risk of leaving so that managers can try to stop them. New research by CEB looks not just at why workers quit but also at when. Danger points include work anniversaries, big birthdays, and large social gatherings such as class reunions; these are natural occasions for people to measure their progress relative to their expectations and to others. Technology also provides hints about who might be eyeing the exit, and companies sometimes hire outside firms to monitor workers' social media activity for clues. When evidence suggests that an employee might be scouting around, companies shouldn't just wait for the inevitable and then make a counteroffer, the researchers say; a preemptive intervention, such as making the worker aware of attractive internal openings, is more likely to lead to long-term retention. -
Making a Backup Plan Undermines Performance
If you prepare for failure, failure may be more likely. New research suggests that formulating a plan B in the event that plan A does not work out has a negative effect on performance. -
Ça Va de Soi: A Phoenix Rises from the Ashes of a Failed IT Project - Part A - The Fall
This two-part case study of a Canadian knitwear SME called Ça Va de Soi (CVDS) presents a real-life situation: an IT project failure (part A) and how the project was "resuscitated" and transformed into a success (part B). The case highlights (1) the challenges and risks of IT projects for SMEs, (2) the importance of evaluating and selecting the right IT supplier and managing relationships, and (3) how, during a retrospective, lessons learned from a project failure can be transferred and applied to other IT projects. -
Ça Va de Soi: A Phoenix Rises from the Ashes of a Failed IT Project - Part B - The Rise
Supplement to case HEC138. This two-part case study of a Canadian knitwear SME called Ça Va de Soi (CVDS) presents a real-life situation: an IT project failure (part A) and how the project was "resuscitated" and transformed into a success (part B). The case highlights (1) the challenges and risks of IT projects for SMEs, (2) the importance of evaluating and selecting the right IT supplier and managing relationships, and (3) how, during a retrospective, lessons learned from a project failure can be transferred and applied to other IT projects. -
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Powered by 27 million births a year and a growing middle to upper class, India's baby care e-tailing sector is expected to grow to US $500 million by 2017. FirstCry, established in December 2010 with seed capital of Rs. 25 million (about US $548,000), has gradually emerged as Asia's largest online shopping portal for products for children and expectant mothers with an inventory of more than 90,000 items from over 1,200 top international and Indian brands. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market. In the tumultuous online baby care products market, which has seen several major businesses close their doors or be acquired by others, how will FirstCry maintain its lead and grow its business in the next few years?