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The Bob Franklin case series portrays four critical incidents in the life of Bob Franklin, allowing students to explore both the role and development of the lead character throughout his career. Although there are choice points, attention is directed at who you are and why you are and who you are becoming as revealed in the choices made.

A recent law-school graduate is delighted to land a job as a junior associate at an up-and-coming legal firm in New Delhi, India. In spite of his initial enthusiasm for the job, after just three months, the young man is on the brink of quitting. The firm has failed to meet its promises with respect to compensation and the nature of the work assigned. After many fruitless attempts to rectify the situation, the young associate is left feeling powerless, cheated and angry. A series of futile arguments with his immediate superior have left him all the more bitter, as he believes that his boss holds some sort of personal grudge against him. He now wonders whether he should quit this job he so desperately wanted, or tough it out and wait for things to get better.

Only about one-third of unethical corporate behaviour is driven by a desire for personal gain — greed isn’t the key issue. This article debunks myths of unethical corporate behaviour and argues that such behaviour is most often a result of situational and contextual factors, job dependence and cognitive factors. No evidence suggests that the average businessperson has a Machiavellian personality. Although some unethical workplace behaviour is self-serving, most unethical acts are the result of managers encountering moral dilemmas. They can act unethically out of desperation, especially when their job security and financial livelihood are challenged. If they behave unethically, they often rationalize their unethical behaviour by believing that what they did was morally acceptable, and emotionally “consume” to address the negative feelings associated with this behaviour. Their organizational dependence causes them to experience added pressure to perform, thus perpetuating unethical behaviour. <br><br> In order to avoid the cycle of unethical behaviour, managers should a) have human resource managers focus on providing employees with career counselling and development opportunities so as to avoid becoming too dependent on their employers; b) try to live within their means; c) keep an independent ombudsperson in the firm that can assist when they encounter moral dilemmas; d) implement ethical training programs; and e) practice ethical leadership. The outcomes associated with workers behaving badly are often relatively benign, ranging from lost office supplies and inflated expense reports to minor customer deceptions and white-lie tax filing. Collectively, however, the cost of these acts is enormous, and the business world needs a better understanding of what makes managers misbehave.

In 2015, Renault-Nissan Alliance (RNA) launched four convergence projects in four key functions (research and development, manufacturing and logistics, purchasing, and human resources). The projects required the two independent entities, Renault and Nissan, to increase collaboration and integration to strengthen economies of scale, and thus reduce costs in order to better compete globally in both developed and emerging markets. However, as the alliance increased the level of integration and opened possibilities for inviting new partners, it also increased the time and resources needed to reach joint strategic decisions between the two companies. RNA had many difficult decisions to make with respect to moving forward — not least of which involved finding an eventual replacement for the alliance’s 61-year-old chief executive officer.

Sophia Tannis and her husband, Richard, had to choose between following her career or his. The pair chose to accept Sophia’s new job offer, which involved relocating geographically. Over the ensuing five years, Sophia and Richard became parents to two children and gradually settled into their new roles. Since putting his own career second to Sophia’s, Richard successfully built up a reputation as a future leader within his organization, and has recently been offered his next big job opportunity. As fate would have it, Richard’s promotion was announced the same day Sophia’s boss handed her the chance to take her next big career step. Also see case B supplement 9B15M102.<br><br>Students may be interested in the associated case Sophia Tannis: The European Transfer, product 9B13C027.

Supplement to case A 9B15M101.

The investment manager for Norfund, a Norwegian development finance institution, is seeking additional investors for a private equity fund focused on the African nation of Angola. After several large development banks reject the investment opportunity, the European Investment Bank agrees to conduct due diligence before making a potentially significant investment in the fund. The investment manager sees Angola as an investment area with high potential, but faces skepticism by investors who worry about potential risks after previous failed attempts to invest in the country.

In 2011, Suntech Power, the world’s largest solar panel manufacturer, found itself in a highly problematic position. Recent developments in the Chinese solar power industry had negatively impacted the company’s operations. As the industry had matured, the demand for Suntech Power’s products had become highly volatile. Changing policy regulations, the ambiguous financial structure of the firm and a shift in consumers’ perceptions of the product were only some of the issues that further compounded the problem. As a result of these changing dynamics within the global solar power industry, the company’s share price had plummeted by roughly 90 per cent. To remedy the problem, in May 2011, the founder and chief executive officer of Suntech Power hired a new chief financial officer and they faced the arduous task of turning the company around. How should they tackle changing political and economic conditions? What decisions needed to be made to maintain the position of the company in the global solar energy market?

More than a decade after its launch, DonorsChoose.org is a successful, well-known and well-regarded charitable organization that supports U.S. public schools. Yet in the years since the organization’s inception, the charity environment has changed, leading the organization’s chief marketing officer to investigate how to further clarify the brand in a shifting space. The case centres on findings delivered by a branding agency regarding a possible change to the organization’s tagline. Faced with a lengthy report on the branding agency’s findings, the chief marketing officer needs to decide on the organization’s next steps.

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Bringing Technology to Market Award, European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center in Shanghai after bringing its technologies and products to China. In the first few years, the focus of the China Technology Center was to build local engineering teams, learn about customer needs, determine successful marketing strategies, and to develop relationships with local suppliers in order to reduce costs. Over time, the China Technology Center developed its “In China for China” strategy by adjusting its own products and designs to adapt to the local market, while still developing innovative technologies and products to address China’s toughest challenges — such as those encountered in the healthcare industry. This strategy was very successful; some innovations from the China Technology Center were used in other emerging markets as well as in U.S. and European markets — a process that is known as reverse innovation.

A burgeoning mobile application entrepreneur has developed an interesting potential product with her friends. However, when she encounters an investment opportunity, she decides to seek legal advice for the first time in her business life. As a result of her initial meeting with a lawyer, she realizes how unprepared she is and some of the tough questions that she will need to answer.

The chief executive officer of TCL Multimedia, a global TV manufacturer based in China, looked at the company’s first-half financial results with some concern. The results did not meet his expectations, and the company had lost market shares, both in China and internationally. Although he was confident that the new, recently adopted corporate strategy would enable a better future positioning of the company, he knew that without the appropriate supply chain design, the effectiveness of the new corporate strategy could suffer.

When Volkswagen’s emissions-hiding scandal surfaced, then-CEO Martin Winterkorn initially tried to ride out his leadership crisis, claiming he had been unaware of the company’s use of pollution-hiding software. Authorities are investigating, but currently no public evidence directly links senior management to the rigging of diesel engines marketed as green technology. Winterkorn eventually agreed to resign to give the company a chance to recover, which might have been worthy of some praise, but then Winterkorn insisted he was “not aware of any wrongdoing on my part.” This article examines why he bears responsibility for the crisis as a leader and examines the related lessons that should be learned. The auto sector is under huge pressure to cut both costs and emissions while also improving vehicle quality and safety. As a result, and as every CEO knows, the temptation to cheat is enormous. But as a leader, it never pays to focus on rewarding results while ignoring how they are achieved, especially when conducting business in environments that are highly competitive. In other words, trust is only a good thing when you have a culture that supports the right behaviour. The essence of good risk management is asking appropriate questions and getting truthful answers. Leaders need to listen to the “whispers” in the organization. The Volkswagen saga is yet another example that all three Cs of leadership — competencies, character and commitment — are essential for good leadership.

Kelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and compare the six firms more broadly. Which firm should Kelsey recommend investing in?

Excel spreadsheet for instructors.

Excel spreadsheet for students.

Elon Musk, the CEO of the U.S.-headquartered Tesla Motors (Tesla), was considering how the company should enter the Chinese market. Less than a year earlier, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China. First, could the company learn from its experiences in the United States and Singapore and apply this learning to China? Second, was it the right time to enter the Chinese market? Finally, how could Tesla prevent a repeat of the Singapore experience in China? There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China.

On November 25, 2012, the head of Revenue Recognition at ESol Limited (ESol) India was preparing for a meeting with the company’s sales team at the head office in Bangalore. ESol Limited was a large, U.S.-based multinational information technology corporation, which had moved into India in 2000. Since then, its management had insisted on the need for close monitoring of accounting procedures in strict adherence to Generally Accepted Accounting Principles. Although the sales team had negotiated the Request for Proposal with MoveForward, a large research firm in India handling and processing high volumes of sensitive data, in good faith, the revenue recognition team felt that clauses dealing with penalties, liquidated damages and termination put their company at risk and wished to defer all of the revenue proposed for the contract until these issues were resolved. The friction between the two teams put the entire deal in jeopardy.

In the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circumstances of the Chinese economy and Chinese consumers. Now, the executive team has set its sights on achieving the next big thing — developing its online-to-offline business, a market sector estimated to be worth a trillion dollars in the age of the mobile Internet. However, the company faces stiff competition from Tencent, the other Internet titan in China. How can Alibaba integrate online and offline activities to increase sales and improve the consumer’s experience — and, therefore, improve its own bottom line?

In June 2007, the chief executive officer of Telesat Canada, headquartered in Ottawa, Ontario, was considering his strategy following a decision by Industry Canada to reject four out of six of its applications for satellite slots. His largest concern was the decision to award the two most important licences for the Extended Ku-band network — which the company’s largest clients, Bell Canada Inc. and Shaw Communications, were both seeking — to a subsidiary of a non-Canadian company, Ciel Satellite Limited Partnership, which was owned by SES S.A., a global corporation based in Luxembourg. The regulator’s decision had the potential to severely limit Telesat’s future revenues as well as destabilize its valuation in the midst of a sale process. The company needed a plan of action to propose a reconsideration of the allocation of licences while also maintaining its working relationship with Industry Canada.