個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Zivame: Branding Options for an Online Lingerie Retailer
By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help them confidently purchase their most intimate wear while avoiding any confrontation with sales executives, mostly men, of brick-and-mortar stores. It helped its customers understand their lingerie needs, browse through styles, order their right size and get their orders delivered quickly at their doorstep without any embarrassment. Reliable customer care, availability of various national and international brands and a wide range of sizes and styles had made the brand popular in its target market, averaging 1,200 daily orders, almost a 200 per cent jump from the previous year. Can Zivame reach its goal of becoming a billion dollar enterprise in the next five to seven years or will confining itself to the women’s lingerie segment become a hurdle to future growth? -
Make in India: The Operating and Marketing Challenge
On September 25, 2014, the prime minister of India extended an official invitation to businesses across the globe to invest and produce in India. The program, called “Make in India,” began as a way to meet the growing needs of the country’s developing economy by encouraging both local innovation and foreign direct investment. Its goal was to make products without defects and with no negative impact on the environment, while protecting intellectual property. Regulatory changes and labour reforms were undertaken to enable favourable conditions for investment. However, various leading authorities had doubts about the program’s focus on manufacturing and the likelihood of a successful replication of China’s export-led growth model. With the many strategic and operating challenges in the way, especially with regards to infrastructure and the availability of a sufficiently skilled and motivated workforce, will “Make in India” be able to succeed in transforming the Indian economy? -
Managing Up (A): Grace
Two employees at 8SK Consulting, a major firm with 800 staff in five divisions, need to find a way to manage their leader effectively. A junior hire who is ready to take on more responsibility in order to advance her career is frustrated – although her leader has previously played an important role as her mentor and guide in the company, he now seems to be in the way of her promotion to more important positions. A senior quality specialist wants to refuse an offered team leader role, because of family concerns, but is worried how that may disappoint her boss and how it might affect not only hers but his career. How can these employees effectively and proactively manage a leader in order to reach personal and career goals? Can be used with 9B15C025. -
Managing Up (B): Jada
Supplement to A case, see 9B15C024. -
Selecting a Country Manager for Delta Beverages India Parts 1 & 2
Students assume the role of regional president, Asia, for Delta Beverages, a large U.S.-based firm and a leader in the beverage industry. In assuming this role, students face the task of selecting a country manager for India. In this two-part case, Part 1 focuses on the most critical criteria to select the best candidate, while Part 2 focuses on the personal details and experience of the five top-rated candidates for the position. -
President's Choice Financial
By the end of 2013, PC Financial remained one of the few successful no-frills banking providers in Canada. Since its founding in 1998, the company had grown into a significant competitor in consumer financial services with nearly three million customers and $644 million in revenue. The financial crisis of 2008 and the competitive situation in Canadian retail financial services had led to the acquisition and in some cases closure of several of its competitors. While the changes in the market arguably seemed to be beneficial by reducing competition, they also raised questions about the company’s ability to continue as a separate operating entity. -
Australian Automotive Industry in Decline
The 2013/14 exit announcement by Australian car manufacturers poses a threat to the survival of the country’s automotive industry, and the pull-out is expected to have a significant and adverse impact on the Australian economy as a whole. The case highlights the dilemma that government decision-makers often face: Should they provide protection to loss-making industries in order to support domestic employment and economic output, or should they let struggling industries die out to make room for more prosperous economic activities? The case also highlights the dilemma faced by firms within a supply chain when original equipment manufacturers (OEMs) exit: Should the firm follow the OEMs or adopt survival strategies? -
Catch Yourself Before Slipping Into Default
People are wired to respond to similar situations and stimuli in pre-set ways without realizing it. With limited brain power at our disposal, we create standard operating procedures and habits to keep mental bandwidth free to handle complex tasks. Subconsciously setting defaults likely cannot be avoided. In fact, it is often desirable — otherwise, our brains would be drained in trying to meet daily responsibilities. However, it is harmful to fall victim to one’s default settings, which happens when autopilot behaviours run counter to what we would do if we were controlled by our conscious mind. Three common casualties of slipping into default are discretion, objectivity and moderation. After observing many leaders who effectively manage their default settings, the author suggests the following steps: a) awareness — understanding that we all have defaults and the potential for unwanted actions can prompt reflection that leads to corrective actions; b) always be on the lookout; c) seek feedback — create a network of trusted people empowered to provide feedback; d) log defaults — keep a record of your slippages into default to assist in the development of insights that help you recognize triggers; and e) check expiration dates — nothing stays relevant forever, so use a default log to rethink your standard operating procedures. -
Tele-Tichon Ltd.: Corporate Debt Restructuring
Tele-Tichon Limited, a private company in India’s telecom equipment manufacturing sector, was in deep financial trouble, after having experienced declining financial health for nearly 10 years. The company had made an attempt at corporate debt restructuring (CDR) six years earlier but its restructuring plan had not been approved. Now, with the company in deeper financial crisis and unable to service its mounting debt and interest burden, the chief executive officer and chief financial officer must weigh the various options for bringing their company back into the black. -
Pactera's Expansion Strategy in the United States
In 2012, Pactera, a China-headquartered IT service firm, went public on the NASDAQ. In 2014, it was taken private by a consortium led by the U.S.-based global investment and advisory firm Blackstone. This accelerated the firm’s expansion in the U.S. market and its plans to move up the value chain. Pactera’s executive vice-president must formulate and implement the right strategy in order to continue its success in the U.S. market, gain access to cutting-edge technology and talent, and better compete against sophisticated American and Indian rivals. Failure to apply the correct strategy to its operations in the U.S. market could restrict its growth and negatively impact its performance in the global market. -
How to Lead an Effective Virtual Team
Virtual teams can boost productivity and employee flexibility while reducing the time and cost of travel. However, such teams face disadvantages in terms of developing trust, maintaining morale, monitoring performance, and accommodating different time zones and cultural barriers. Unfortunately, most firms do not adequately train virtual teams or promote the right leadership behaviours. The authors studied 48 virtual teams and 427 virtual team leaders across a range of industries and found that high-performing virtual leaders all share the ability to do four things exceptionally well: build relationships, hold teams accountable, motivate teams and implement effective processes. These attributes and the habits that accompany them fit into a framework known as the RAMP Model — Relationships, Accountability, Motivation and Purpose and Process. In applying RAMP effectively in a virtual environment, firms can employ software for project management, time-tracking, collaborative meetings and shared documents. They can also make use of a variety of practices such as scheduling virtual coffee breaks and birthday parties, practicing active listening, putting results ahead of hours worked, and making leaders available outside of normal business hours. -
Lufthansa 2012
Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Three large Gulf carriers, Emirates, Etihad Airways and Qatar Airways, as well as Turkish Airlines, now stand to compete with Lufthansa on the traditionally profitable long-haul segment. Chairman of the executive board and chief executive officer has to act quickly if Lufthansa is to keep its top spot. Having ignored the threat from low-cost airlines in the past, Lufthansa must now be better prepared to respond. It is crucial that Lufthansa finds adequate strategic options for sustaining and further expanding its market-leading position. -
Loblaw Companies Limited - Acquiring Shoppers Drug Mart - Spreadsheet for Students
Excel spreadsheet for students. -
Covalent: Term Loan for Expansion and Modernization
Covalent Laboratories Private Ltd. is involved in the manufacture of active pharmaceutical ingredients and bulk drugs in Hyderabad, India. In March 2012, the company added a new manufacturing plant and was in the process of obtaining regulatory approvals for its products from the U.S. Food and Drug Administration and the European Directorate of Quality of Medicines. Anticipating good growth, the company approached the Commercial Development Bank of India in June 2014 for sanction of a term loan of INR350 million over seven years towards expansion and modernization of its existing manufacturing facilities, including the construction of a captive power plant and effluent treatment plant. As the proposed financial assistance is long term in nature and the company is a new client with average financial strength, the head of the bank’s Corporate Banking Department faces a dilemma. He has asked a credit analyst to research the financial performance of the company and to assess the financial viability of and identify the risks in the proposal. -
Glenmark Generics Inc.: Launch @ Risk
The U.S.-based executive vice-president (EVP) of Glenmark Generics Inc., the subsidiary of an Indian generic manufacturer, is weighing his options on whether or not to proceed with what is known as a Launch @ Risk in the U.S. market. Defined as a “risk taken by a generic company when it puts a product on the market before resolving outstanding patent lawsuits against it,” Launch @ Risk is a widely acknowledged route to gain an entry into the world's largest and most profitable pharmaceutical market. The focal product is the generic version of a hypertension drug whose patent is set to expire in 2015. Glenmark Generics has just secured approval from the U.S. Food and Drugs Administration (FDA) to launch a low-cost generic version of the patented drug but the FDA approval is being contested in a court of law by the patent holder. While awaiting the court’s ruling, the EVP must evaluate his company's options and decide whether to proceed, in the interim, with the product launch. -
Arçelik Grows in Advanced and Emerging Economies
Arçelik, a member of the Turkish Koç Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. In Western Europe, its Beko brand was often perceived as a low-tier brand, and in most of the region, brand recognition was low. In Eastern Europe, Arçelik’s low-cost strategies matched local demand, but the potential for demand growth was limited. In the Middle East, brand recognition was strong, but political risks remained high. In other emerging economies, Arçelik’s product offering fit local demand patterns well, yet trade barriers inhibited import market penetration. Thus, the firm needed to design and prioritize strategic initiatives for future growth. -
Myplanet
Two business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through custom projects for large, well-known U.S. clients. In seeking the next major growth markets, they identified communication services – in particular, the telecommunications industry – as a prime opportunity. Targeting telecom carriers had produced disappointing results, so Myplanet instead opted to turn to original equipment manufacturers. The early results were encouraging. -
TriCiclos: The Challenge of Scaling Recycling in Latin America
TriCiclos, a recycling company in Chile, and the first B Corporation in Latin America, is innovating the way business is understood and conducted. The chief executive officer is excited about the financial future of the company, including expansion into new geographic markets in Latin America. Nevertheless, different geographic markets bring a new set of challenges for a sustainable business: foreign governments with different laws and regulations for recycling and partnering with clients and recyclers, the need to establish partnerships with local recycling plants and, more importantly, how these variables affect the company’s organizational mission and culture. -
Alberta Ballet: Proposal for Growth
Alberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmented across many locations, including some very expensive leases that were set to expire in 2016. Building a brand-new facility that could house all of the Calgary operations was an option, but was it feasible with the current economic conditions? Furthermore, how could Alberta Ballet better serve secondary markets? -
Asahi India Glass Limited: Leverage, A Double-edged Sword
Asahi India Glass Limited faces a situation encountered by many growing companies after having funded its diversification from retained earnings and debt, both in rupees and foreign currency. An over-reliance on borrowed funds without a matching infusion of equity has plunged the company into losses. To reduce its need for financial leverage, the company has issued equity shares on a rights basis, which has helped but is insufficient to reduce its debt burden. The company’s management is seeking alternatives to further deleverage the company’s capital structure but is finding it difficult due to losses in the recent past, the adverse operating environment created by the global economic crisis and a slowdown in the major segments in which it operates.