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Myplanet
內容大綱
Two business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through custom projects for large, well-known U.S. clients. In seeking the next major growth markets, they identified communication services – in particular, the telecommunications industry – as a prime opportunity. Targeting telecom carriers had produced disappointing results, so Myplanet instead opted to turn to original equipment manufacturers. The early results were encouraging.
學習目標
<ul><li>Learn how to position and re-position a start-up for rapid growth through via strategic clarity.</li><li>Learn the value of leveraging a strong, new technology, (i.e., open-source software).</li><li>Learn different ways to secure project contracts.</li><li>Learn the trade-offs from between remaining a project service company compared to becoming a product company.</li><li>Learn the requirements behind successfully involving and managing employees.</li></ul>