學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Pactera's Expansion Strategy in the United States
內容大綱
In 2012, Pactera, a China-headquartered IT service firm, went public on the NASDAQ. In 2014, it was taken private by a consortium led by the U.S.-based global investment and advisory firm Blackstone. This accelerated the firm’s expansion in the U.S. market and its plans to move up the value chain. Pactera’s executive vice-president must formulate and implement the right strategy in order to continue its success in the U.S. market, gain access to cutting-edge technology and talent, and better compete against sophisticated American and Indian rivals. Failure to apply the correct strategy to its operations in the U.S. market could restrict its growth and negatively impact its performance in the global market.
學習目標
This case provides insights into the challenges facing Chinese-born IT multinationals when expanding in the U.S. market. It asks what the best strategy is for a Chinese-born IT multinational to use to increase its competitive advantage and move up the value chain in the hypercompetitive U.S. market. It may be used at the undergraduate or graduate level in courses on the globalization of Chinese business or any business course related to globalization. Students will:<ul><li>Identify the motivations that attract Chinese-born multinationals to expand in the U.S. market.</li><li>Identify the considerations of offshore sourcing around the globe.</li><li>Analyze the firm’s market entry strategy and branding strategy in the U.S. market.</li></ul>