個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Prince Pipes and Fittings Pvt. Ltd., India
內容大綱
Prince Pipes and Fittings (Prince) — a family managed enterprise in the Indian PVC pipe industry — had not only navigated the 2008 Global financial crisis, a period when more than 1000 Indian pipe companies had shut down within 90 days, it had in fact used the crisis as an opportunity to successfully transition from an small and medium enterprise (SME) to a large enterprise through acquisitions. In 2013, the company faced a bleak macroeconomic environment of declining GDP growth rates, tight monetary conditions, a pessimistic industrial outlook, a depreciating rupee and rising crude prices. It also faced growing domestic competition. Would Prince be able to reach its goals for 2013/14?
學習目標
<ul><li>To understand the significance of SME sectors in emerging market economies such as India.</li><li>To understand the impact of business environment on SMEs, especially those producing products facing derived demand.</li><li>To understand the forces in the business landscape that affect the firm and industry competitiveness.</li><li>To understand best practices and growth strategies of SMEs to cope successfully with financial crisis and transition to large enterprises.</li></ul>