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- Winsol: An Opportunity For Solar Expansion
Winsol: An Opportunity For Solar Expansion
內容大綱
Winsol, located in Addis Ababa, Ethiopia, was a company that manufactured solar charging products for farmers in rural Ethiopia. The company could not keep up with demand, and its founder wanted to move to an industrial park to expand operations. However, Winsol needed to meet the following qualifications within one year of moving into the park: have more than 30 employees; produce import substitutes or exportable products; and have registered business capital of US$450,000. Winsol had three options: expand using model farmers, partner with microfinance institutions, or expand to neighbouring countries. Before the founder could decide which option to pursue, he needed to fully understand the external environment and competition, and his company's strengths and weaknesses.
學習目標
This case is intended for an honours undergraduate class in introductory strategy, marketing or service-learning. After working through the case and assignment questions, students will be able to:<ul><li>Understand strategy terms and techniques such as cost leadership, differentiation, and key success factors.</li><li>Perform PEST, SWOT, and competitor analyses to assess the company’s external environment. </li><li>Determine the best expansion method for Winsol to meet the industrial park’s requirements based on the company’s strengths and weaknesses and qualitative and quantitative analyses.</li></ul>