個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Anime News Network: Building a Sustainable Internet Business
內容大綱
Anime News Network (ANN) is a Montreal-based news website that provides information and news about anime (Japanese animation) and manga (Japanese comics). The site’s primary readership and target audience is North American fans of anime and manga, but it is known and read by fans worldwide as “the world’s leading destination for news and information about manga and anime.” Under its founder and chief executive officer, ANN has grown from a hobby, staffed entirely by volunteers, to a profitable business with 3.3 million readers, annual sales of US$1 million, seven full-time and five part-time employees, and sister ANN websites in Australia and the United Kingdom. The critical question facing ANN is whether the company has reached its growth potential, given the niche nature of its readership base and a steady decline in the monetary value of the North American anime market.
學習目標
The ANN case can be used in courses on Internet-based business, entrepreneurship and culture-related business. The case also highlights some of the challenges (and opportunities) that news organizations face in the modern digital world. In a small business or entrepreneurship setting, the case touches on several key aspects of starting and running a company, including funding, growth, strategy, customer relations, owner values and passion, and responding to a changing external environment.