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Valuation of EatOnline.Asia

內容大綱
The founder and chief executive officer of Human Touch Connect Pte. Ltd. was hard at work in his office in Singapore. He had been working on the detailed valuation of his latest venture, EatOnline.Asia, to be presented to the partner of Top Line Ventures, a venture capital firm. He was hoping to be able to convince the firm to invest the required amount of SGD1.5 million. The founder wondered what method(s) of valuation he could use to reflect the fair value of the project. The second issue that was troubling him was, in the event that he was successful in convincing Top Line Ventures, how much stake he could offer for an investment of SGD1.5 million.
學習目標
The specific learning objectives of the case are:<ul><li>To understand how the conventional discounted cash flow valuation method may not be appropriate for start-up ventures that are not expected to generate positive cash flows/profits for quite some time.</li><li>To introduce the venture capital method of valuing start-up firms.</li><li>To understand how the stakeholding is decided between the promoter of a start-up venture and the venture capital investor.</li><li>To understand how risk of failure is incorporated in the required return of a venture capitalist.</li></ul>
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