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3M Canada: the Health Care Supply Chain
內容大綱
In 2015, a global science and technology company’s Canadian national manager of channel markets is evaluating a potential change to the company’s distribution strategy for its innovative health care products to hospitals. The company currently relies on value-added resellers to distribute its products to Canadian hospitals. Recently, however, customers have been pressuring the company to ship products directly to hospitals, expecting that major cost savings could be achieved through a “direct distribution” model. The channel markets manager needs to assess the quantitative and qualitative issues related to direct distribution versus maintaining its current supply chain structure.
學習目標
This case can be used in undergraduate or graduate courses on marketing strategy and business management to discuss supply chain management, logistics and distribution channels.<br><ul><li>To explore the financial and strategic trade-offs of distribution channel alternatives.</li><li>To analyze issues related to distribution channel strategy and disintermediation.</li><li>To consider the logistical capabilities required of an organization to support alternative supply chain strategies.</li><ul>