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Purolator Inc.: Launching Innovation
內容大綱
The newly appointed innovation manager at Purolator, a market leader in the parcel delivery industry in Canada, is under pressure to deliver quick wins. The manager faces three dilemmas in his role, which is the first-of-its-kind in the company. How should he bring innovation to the attention of Purolator employees, particularly the senior managers? How should he develop the roadmap and set an agenda for unveiling innovation at Purolator? How should he ensure that innovation becomes a source of long-term competitive advantage at Purolator?
學習目標
This case can be used in both degree and executive education programs. It is suitable in courses on innovation and leadership/change management where it has the following objectives:<br><ul><li>To analyze the contextual and organizational factors that determine the launch of an innovation program in a large company.</li><li>To explore the leadership challenges facing a junior manager tasked with leading a cross-enterprise initiative.</li><li>To develop a change management program in a traditional enterprise conditioned to the rigour of processes and standardization.</li><ul>