個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
EcoWash: A Business Opportunity Worth Pursuing?
內容大綱
EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed before a final decision can be made.
學習目標
This case is designed to introduce the lean start-up methodology. By the end of the case, students should be able to: <ul><li>Understand the core principles of the lean start-up methodology and use them to analyze the potential of a given business opportunity.</li><li>Depict and analyze the key assumptions of an organization's business model using a lean canvas.</li><li>Create a customer interview guide to validate the assumptions in an organization's business model.</li><li>Devise meaningful metrics that can be used to track the organization's efforts as it strives to reach its goals.</li></ul>