個案資料
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SenseGiz: Funding for a Start-up
內容大綱
Two engineers founded a start-up for the design and development of Internet of Things and wearable technology products. They received initial seed capital from family in lieu of equity shares. The company developed a product that could be used to search for misplaced items through the user’s phone. The product was expected to be ready for mass production in a week. However, in spite of potential huge demand, the company did not have funds for mass production because it used the seed capital on the design and development. The supplier would not produce unless the start-up paid up front. The technology start-up needed to analyze all the available options for funding mass production of its product and choose the most suitable one.
學習目標
<ul><li>To illustrate the growth of Internet of Things and the wearable technology industry from a historical perspective.</li><li>To demonstrate how a technology start-up explores funding options for its growth and for maintaining ongoing operations.</li><li>To discuss the advantages of investing in a start-up vis-à-vis a multinational company.</li><li>To identify the different options available to a start-up to generate funds for growth and to analyze the pros and cons of each option.</li><li>To compare the crowdfunding option with the angel investor alternative from the start-up’s strategic viewpoint.</li></ul><br><br>The case is suitable for undergraduate and graduate level courses on entrepreneurship management and financial strategy. The case can be used to discuss the different options available for generating funds at the start-up’s different phases of development.