個案資料

Hollywood has made much out of what the tech savvy call The Singularity, the moment a machine is capable of thinking better than its creators. Sophisticated forms of artificial intelligence, along with Big Data and the Internet of Things, have already created a communications network that operates much like a brain. For businesses, the “rise of the machines” will create opportunities to help consumers adjust to change. The social dislocation caused by an increasingly mechanized society will spur consumers to focus on self-actualization and transcendence. Marketers and brand managers should take note that roughly one in 20 Americans, for example, practice yoga regularly, driving demand for yoga studios and instructors, not to mention clothing companies that represent such a fashion/lifestyle choice. Markets for massage therapy, nature experiences, organic foods, relaxation devices and other stress-busting/health-related products and services will grow along with interest in meditation. Opportunities will abound for companies that specialize in making the interaction between people and machines more seamless.

• marketing
• branding
• technology
• consumer behaviour
• mindfulness
• IBJ Insights