個案資料
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Boeing: The Case for Supplier Diversity
內容大綱
The Boeing Company, one of the dominant players in the aerospace industry, aimed to construct a supply chain architecture that was effective both domestically and globally, while simultaneously building its capacity to enter into agreements with small and diverse suppliers. A top executive at Boeing, who was responsible for both corporate supplier relationships and small business liaisons, needed to determine the approach that would yield the most optimal results for the company. Should she adapt supply chain principles to incorporate diversity, or should she view supply chain management as one element in an overall drive to increase diversity at the company?
學習目標
This case is suitable for use in a general organizational behaviour course, a supply chain management course, or in a more advanced course that addresses diversity and inclusion or change management at the undergraduate and graduate levels. After completion of the case, students will be able to:<ul><li>Understand the business case for diversity and its implications for supply chain management.</li><li>Understand the relationship between domestic (U.S.) diversity priorities and global business priorities.</li><li>Understand the complexities of effectively communicating a cultural shift toward an integrated view of diversity and supply chain management.</li><li>Discuss the pros and cons of alternative responses to a compelling business question.</li></ul>