個案資料
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Model Blood Bank, Indore: Supply Chain Management
內容大綱
In 2015, the medical officer in charge of a blood bank in India needed to manage a chronic shortage of blood products that was likely to worsen over the summer months. The blood products were perishable and had a limited useful life which complicated matters when maintaining adequate stock. Furthermore, demand for blood products was unpredictable and varied widely each month. The blood blank attracted few blood donors and they were likely to become even fewer over the summer. A shortage of blood products could mean cancelled surgeries and, in worst-case scenarios, the loss of lives. The medical officer needed to decide whether the blood bank should optimize its inventory of perishable blood products by organizing large blood donation camps or by holding smaller but more frequent blood donation camps. This case can be used with the <a href=http://bbgame.wpcarey.asu.edu/target=_blank>Blood Bank Game simulation tool.
學習目標
The case is best used toward the end of a course in operations management or supply chain management at the graduate or post-graduate level. This case introduces the use of spreadsheet simulation methods to model and solve supply chain issues that involve perishable products. Students will learn how to use the simulation tool when dealing with problems for which simple mathematical models are not readily available. After completion of the case, students will be able to do the following:<br><ul><li>Understand the challenges of managing a supply chain of perishable products</li><li>Use models to optimize inventory models that involve perishability and stochastic supply and demand</li><li>Understand the detrimental effects of local optimization</li><li>Make responsible decisions when making managerial decisions with social goods</li></ul>