個案資料

In October 2015, five years had passed since John Trautwein’s oldest son, Will, had taken his own life. Trautwein, a former Major League Baseball player, was now president and chief operating officer of an information technology solutions company, and president and co-founder of the Will to Live Foundation. He had started the Will to Live foundation to save lives and honour his son, but was concerned about developing a long-term strategy and suitable performance metrics for the organization. He also wanted to identify a suitable balance between his work, his foundation, and his family. Since 2010, Trautwein had delivered many presentations and speeches to schools, teams, coaches, and religious groups in order to spread the message that teen suicide was a national epidemic and that people needed to talk openly and candidly about it. Yet he knew that he could not continue to devote this much time to only one aspect of his life. How could Trautwein grow the foundation while prioritizing his family and his own well-being?

This case was designed primarily for MBA and executive MBA students; however, it can be used with undergraduate students as well. The case is suitable for courses on strategic management, social entrepreneurship, and leadership. For a strategic management class, the instructor can focus on formulating strategies for non-profit organizations. A strategy diamond analysis might be effective here. For an entrepreneurship class, the case can be used to emphasize the attributes and circumstances that lead some people to establish a non-profit organization, or it can be used in a module that focuses on the sustainability of social entrepreneurship. Students will:<ul><li>Formulate and implement a strategy for a non-profit organization.</li><li> <br>Understand the importance of developing effective performance metrics for non-profit organizations.</li><li> <br>Understand the key executive and organizational characteristics that enable a non-profit organization to achieve excellence.</li><li>Understand social entrepreneurs’ motivations and capabilities with respect to establishing and sustaining a non-profit organization.</li><li>Understand the work-family-foundation balance that social entrepreneurs may seek to achieve.</li></ul>

• Strategy formulation, social entrepreneurship, non-profit organization, strategy implementation