個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Cameron Auto Parts (A)
內容大綱
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporting, 9B16M044.
學習目標
When taught back-to-back, the Cameron Auto Parts cases permit a comprehensive discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.