個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Cameron Auto Parts (B)
內容大綱
In 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to Cameron Auto Parts: Early Internationalization, case (9B16M043).
學習目標
When taught back-to-back, the Cameron Auto Parts cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.