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Car2go Montreal: The Electrification Opportunity
內容大綱
In 2015, the City of Montreal issued an international request for interest for the implementation of an all-electric carsharing service. This situation represented both a threat and an opportunity for car2go, a carsharing service company and a subsidiary of Daimler that had successfully operated 29 carsharing systems across Europe and North America. Would it be worthwhile for car2go to respond to the request for interest and, in doing so, adapt its successful business model to fit the needs of the local market? If so, what would be the implications for the overall competitiveness of the firm? Would it be worth the cost to develop a new four-seat vehicle to meet the City of Montreal’s requirements?
學習目標
This case can be used in undergraduate or MBA courses in international strategy, business strategy, or international management. It is suitable for a discussion on the issues of adapting a business model to local markets, and the critical role general managers can play in evolving business models. More specifically, the case can be used to cover one or more of the following learning objectives:<br><br><ul><li>Evaluating new business opportunities in a host country</li><li>Comparing and contrasting alternative business models</li><li>Assessing transferring versus adapting business models abroad</li><li>Developing skills to communicate opportunities to higher levels in the hierarchy</li></ul>