個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Chinese Curling Association: The Way Ahead
內容大綱
Curling was officially included in the Winter Olympic Games in 1998. Since then, it spread beyond its home in Canada and northern Europe to many other countries, including China. As a new player, the Chinese Curling Association managed to elevate its national teams to achieve world elite status and be widely admired by its international counterparts for being so successful with fewer than 300 curlers and only a 10-year history. In 2014, the Chinese Curling Association needed to develop a strategic approach to grow curling in China in a healthy and sustainable way.
學習目標
This case can be used in undergraduate, graduate, and MBA classes on strategic management, international strategy, sports management, or public policy. Students are expected to have a basic understanding of innovation diffusion theory and preliminary knowledge of how to conduct an external and internal environment analysis of an organization. The sport of curling provides an exciting context for instructors and students to explore a variety of topics: the strategic options for a latecomer when confronting strong rivals in an industry, the role of the government in a highly regulated industry, innovation diffusion, teamwork and leadership, cross-cultural management in international business, and public policy formulation and implementation.