個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
BN Spice N Nice Kitchens Pvt. Ltd.: Runaway Costs
內容大綱
In 2008, an ambitious entrepreneur was eager to succeed in India’s corporate catering industry despite having no prior experience. She learned the intricacies of the business and developed processes and systems that made her company stand out among the competition. However, an inflationary surge in food prices exposed the weaknesses in her business model—namely, the fixed-price contracts and her resolve to self-finance the venture. The entrepreneur also faced new competitors who were able to undercut her prices because they could leverage alternative revenue streams to compensate for the increased food costs. Should she make changes to her business or was it time to exit?
學習目標
This case is intended for use at the graduate (MBA) level, specifically for a course in entrepreneurship. Students will integrate financial, marketing, operational, and organizational aspects of a business to better understand the appropriate responses to entrepreneurial challenges. After completion of the case, students will be able to do the following: <ul><li>Understand the issues to anticipate when starting a business in a new and rapidly changing industry. </li><li>Identify the skills needed to manage a new business over the long term.</li><li>Identify the diverse set of functional knowledge and skills that will help a new business navigate through challenges and difficulties.</li></ul>