個案資料
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eEquity: Solutions for Cash Flow
內容大綱
In March 2016, eEquity, a small firm providing online training and software to corporate human resource professionals, faced a dilemma. A year after new ownership and management took over, the channel sales strategy that was expected to support the growth of the promising Software as a Service division failed, and cash was running out. Management had devised a new sales and marketing strategy that it believed would be successful, but lacked the funds to implement the strategy. This same management team identified four options to acquire the necessary funds, each of which had inherent strengths and weaknesses. The firm’s success depended on making a good choice under conditions of incomplete information and a short time frame.
學習目標
This case is suitable for an introductory undergraduate business course or MBA course in financial management, strategy, or entrepreneurship. It gives students an opportunity to develop their skills in strategic analysis, strategic fit, business decision making, and valuation. After completing the case, students should be able to do the following:<br><ul><li>Appreciate the challenges faced by a business that lacks the resources to support operations while it attempts to implement a new strategic approach.</li><li>Recognize the difficulty of making a critical business decision when information is missing or incomplete.</li><li>Consider the strengths, weaknesses, and risks of various options facing a business.</li><li>Discuss the techniques for valuing a business.</li></ul>