個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Forbes Technosys Limited (B): Bill Payment Kiosk Business
內容大綱
In May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a new technology platform for this purpose. He hoped that handheld terminals could be used by retail-level franchisees to sell recharges to prepaid mobile users. Essentially, FTL had three options: should the company persist with or pivot the service provider business model, or “perish” the complete solution provider idea entirely and revert to being a product manufacturer? Whichever strategy FTL chose, it would have to limit and balance both operating and capital expenses. Use with 9B16M221
學習目標
This case can be used during a course on strategic innovation management, which is usually scheduled in the second half of an MBA/postgraduate program or executive MBA program. It can be used to teach students about the following concepts:<br><ul><li>Making strategic choices about business models, especially the choice between being a service provider and a product manufacturer while pursuing innovation.</li><li>Making decisions as to whether to persist, pivot, or perish in a particular business model while pursuing new business opportunities.</li></ul>