個案資料
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Wonder Kidz Franchise
內容大綱
In the spring of 2015, a marketing professor from Indore City in India was looking for an academic, entrepreneurial opportunity that would allow him to work alongside his wife. The professor came across a franchise proposal for a preschool with Delhi-based Wonder Kidz Education Pvt. Ltd. The total investment in the project would be approximately ?625,000, and cash profits would come in the first year. After discussing the opportunity with the company’s director, the professor was interested in taking on the franchise. However, not being an expert in finance, he was confused about the calculations and decided to seek an opinion on the financial feasibility of the project before making his decision.
學習目標
This case is intended for first-year postgraduate management students taking a course in financial management and undergraduate students taking courses in finance, specifically management accounting and financial management.<br><br>The case highlights capital budgeting issues and the importance of capital budgeting to decision making. After completing the case, students should be able to do the following:<br><ul><li>Understand the concept of the cost of capital.</li><li>Understand capital budgeting techniques and calculations, including discounting and non-discounting.</li><li>Analyze the financial viability of a project using capital budgeting techniques.</li></ul>