個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Maha Research Labs: The Turkish Opportunity
內容大綱
Maha Research Labs Private Limited was a growing pharmaceutical company. It ended 2016 with sales worth ₹508.4 million at 31.2 per cent growth over the previous year. The company’s ambitious goal was to achieve 38 per cent growth and a net revenue of ₹700 million in 2017. In May 2017, on receiving a call from a friend in Turkey suggesting he explore the Turkish pharmaceutical market, the managing director of the company was considering doing so. However, he had some doubts, and wondered what the best way to enter the market in Turkey would be. Was his product range suitable for the Turkish market? What were the possible risks?
學習目標
This case is suitable for MBA marketing courses on international marketing, international business, analysis of business opportunities, and marketing strategy. It can also be used to facilitate discussions on market entry strategies for international markets. The case is intended to provide students with an understanding of the following:<br><ul><li>Strategies for entering international markets</li><li>The modes of doing business in foreign countries</li><li>The different staffing approaches in international marketing</li><li>The importance of cross-cultural marketing issues in international marketing</li></ul>