個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Eco Tasar Silk: Sales Force Calling It Quits
內容大綱
In 2016, the managing director of Eco Tasar Silk Private Ltd., an organization that sold handloom Tasar silk products created by low-income artisans in rural, underdeveloped areas of India, faced issues with his sales team. The managing director’s dedication and perseverance, coupled with his past experience in a non-governmental organization in a similar field, had helped his company grow quickly over a short period of time. However, as the company scaled up operations, members of the sales team appeared to be either unconvinced of the company's business model or insufficiently competitive to ensure the business’s sustainability. How could the managing director identify and recruit sales professionals who both understood and supported the business’s unique value proposition and were sufficiently sales-oriented to ensure the business’s longevity?
學習目標
This case is suitable for undergraduate, MBA, and postgraduate courses in entrepreneurship (as an introduction to social entrepreneurship), human resources (with specific focus on employee retention), and marketing (with a specific focus on social enterprises). After completion of the case, students will be able to<ul><li>introduce the concept of social entrepreneurship with an emphasis on social enterprise;</li><li>understand the dynamics of the human aspects of marketing and sales in the environment of social entrepreneurship;</li><li>discuss solutions to the challenges faced while ensuring sustainability by meeting the dual objectives of creating a social impact and being profitable; and</li><li>develop suitable strategies for motivating and retaining employees in a social enterprise.</li></ul>