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Note on the Design and Management of International Joint Ventures
內容大綱
An international joint venture is a company that is owned by two or more firms of different nationalities. The purpose of most international joint ventures is to allow partners to pool resources and coordinate their efforts in order to achieve results that neither could obtain acting alone. Virtually all multinational enterprises now use international joint ventures. Joint ventures are the mode of choice about 30 per cent of the time by both U.S. and Japanese multinationals. This note reviews the reasons why companies create international joint ventures (for example, to strengthen the existing business, take existing products to foreign markets, bring foreign products to local markets, and diversify into a new business) and examines specific types of joint ventures (for example, research and development; raw material and component supply; and marketing and distribution). It then considers some guidelines for international joint venture success.
學習目標
This note is suitable for use in international business, strategy, marketing, and management courses at the undergraduate, MBA, MSc, and EMBA levels. The note can be assigned for classroom discussion on a standalone basis (used like a book chapter) or to accompany a particular case or alliance module. It fits well when considering possible modes of (international) expansion and operation. The following learning objectives can be emphasized:<ul><li>Explain the pervasiveness of joint ventures in every economy.</li><li>Outline the core elements when designing and managing an international joint venture.</li><li>Provide guidelines for joint venture success.</li><ul>