個案資料

In 2016, LinkedIn was the largest online platform connecting people to job opportunities and training. The company’s goal was to innovate and co-create with stakeholders a stable, yet emergent online platform that could serve a global business community undergoing rapid transformation in technology, job requirements, and the structure of work itself. <br><br>LinkedIn had a leadership role in this transformation; the company vision, market penetration, and expertise promised to help address major problems of global unemployment and underemployment. The company’s Economic Graph, a massive data set of employment information, was part of the response, but LinkedIn had some challenges to address. How could LinkedIn co-create with stakeholders a stable, increasingly scaled online platform that could serve a global business community, while the structures of those stakeholders inhibited interconnectivity, the skill sets for workers were evolving, and the requirements for and nature of work itself was going through rapid, uncertain transformation? How could it expand to include less educated adults and connect people in regions with different business cultures, values, and practices? How could it better coordinate open-source information among stakeholders? How could it define “soft skills” and connect people with good soft skills with hiring managers?

This case can be used in business, human resources/administration, and communications courses in senior undergraduate courses and in graduate level courses. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the role of social media platforms in developing a career plan, accessing opportunities, and acquiring and cultivating a professional network.</li><li>Learn how an online platform can globally scale, co-create, and acquire new capabilities through continuous customer co-creation, service improvement, and business acquisitions to engage customers.</li><li>Understand that data, cloud computing, augmented intelligence, platforms, software applications (apps), social networks, and interconnectivity will redefine the nature of work and professional opportunities.</li><li>See how LinkedIn enables individual and group self-reliance through an entrepreneurial mindset, fundamentally changing how institutions and work will evolve in a global marketplace for global workers, who can find and connect with one another seamlessly.</li></ul>

• Human Resources, Jobs, Social Network