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Testin: Partnering with Multinational Corporations
內容大綱
By 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Internet companies had tried to acquire Testin, and a well-known MNC asked Testin to sign an exclusive service contract. Wang and his partners resisted such offers and were determined that Testin should <br> maintain its neutrality. But as a five-year old enterprise, Testin’s big concern was how it could “stay hungry and stay foolish.”
學習目標
This case can be taught in graduate or executive-level courses in entrepreneurship, international <br> entrepreneurship, and emerging markets. The case is structured to enable a discussion on the following issues:<br><ul><li>Attracting strategic partners early in the life-cycle of a new venture</li><li>The challenges faced by a new venture in an emerging (albeit large and significant) market trying to gain the attention of large players headquartered in advanced markets</li></ul>