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From Crisis to World Champions: Lessons from German Football
內容大綱
For the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundamentally reinvent itself. The turnaround required radical changes that would take a long time to pay off and involved substantial risks. How did the DFB reinvent itself to overcome the crisis and regain competitive strength, culminating in triumph at the 2014 FIFA World Cup in Brazil? How could DFB’s managerial options be applied to the corporate world and provide lessons on successfully managing a crisis? What could DFB’s management do to remain at the top of international football?
學習目標
This case is ideal for courses on innovation management, organizational change, organizational development, strategic management, talent and human resource management, crisis management, and general management. The case is primarily designed for use in undergraduate, MBA, or executive education programs. After completion of this case, students will be able to<ul><li>assess key elements of corporate strategy and innovation opportunities;</li><li>identify the successful management of challenges in times of crisis;</li><li>understand the principles, functions, and challenges of organizational change;</li><li>identify and discuss talent management and other solutions of the DFB; and</li><li>transfer the DFB’s solutions to a management context to improve strategy building and decision-making in innovation management in corporate entities.</li></ul>