個案資料
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Loblaw in Canada's Stagnant Grocery Market
內容大綱
In September 2016, Loblaw Companies Limited (Loblaw), Canada’s largest grocery retailer, was facing disappointing financial results, with net income in the previous quarter down 14.6 per cent from 2015. The chairman of Loblaw, needed to evaluate how to move forward in an increasingly competitive industry. With Sobeys Inc. at a close second to Loblaw’s market share and with food inflation significantly affecting the prices of produce, the chairman needed to consider how to approach the grocery retail industry using a method that would appease both his frequently price-sensitive consumers and his bottom line.
學習目標
The case has been designed for use at both the undergraduate and graduate levels and can be used in introductory strategic management or service operations courses. This case is designed to achieve the following objectives:<ul><li>Provide an overview of the Canadian retail grocery industry, with a particular emphasis on Loblaw as a top competitor that is beginning to struggle to maintain its financial performance.</li><li>Have students consider three significant theories from strategic management in practice, analyzing both the internal position of Loblaw through the Resource-Based View (RBV) of the firm, and its external positioning using Porter’s Five Forces and the Value Net Model.</li></ul>