Colberts Inc. (A)

內容大綱
The senior director of supply chain management for Colberts Inc. (Colberts) had made tremendous strides. She had been among a select few senior directors chosen to lead an initiative to integrate a new supply chain management system. Although a costly investment, the new information technology infrastructure had helped increase operational efficiency at the store level. While the initiative had initially not received support from everyone at Colberts, the director was now receiving congratulations as the benefits of the new system had become apparent. She was invited to meet with the chief operating officer to discuss a possible promotion to vice-president of Technology Operations. She thought things were going well until the system began to deteriorate that morning. She needed to address the short-term replenishment issue and the longer-term information system issues.
學習目標
It is suitable as an introduction to supply chain and information technology for undergraduate and graduate-level courses in operations and technology management. The case explores the role that operations and information technology can play in improving business performance. After working through the case, students will be able to<ul><li>understand how big data and information technology can improve operational performance in terms of cash flow and profitability;</li><li>develop a better understanding of how goods and information flow through a traditional supply chain;</li><li> determine the appropriate questions to ask and the key informants when diagnosing a system failure; and</li><li>develop an appreciation for simultaneously managing both the short term and the long term corrective action.</li><ul>
涵蓋主題
新增
新增