個案資料
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Winnerstrend Pvt. Ltd. - The Dilemma Of Growth
內容大綱
In early 2016, WinnersTrend Pvt. Ltd. (WinnersTrend), which provided customized executive education and consulting services to senior business leaders in India, needed to decide whether or not to expand its operations to address a different market segment. It had been delivering value to its target market through its team of highly qualified and experienced facilitators, using a rigorous program design methodology; however, increasing competition and falling revenues compelled the founders to rethink their strategy. WinnersTrend received a large offer to provide programs for frontline executives. This market was estimated to have 50 to 100 times the end-users in the senior leadership sector, which could generate 15 to 30 times the revenue. Should the company pursue this offer? What would be the benefits and disadvantages of doing so? Could WinnersTrend use its current model to deliver programs to the frontline executive market? If not, what changes would be needed?
學習目標
This case can be used in graduate and postgraduate courses in strategic management when introducing the basic concepts of industry analysis and competitive strategy. After completion of the case, students will be able to<ul><li>analyze and evaluate the attractiveness of an industry in order to make reasoned strategic decisions;</li><li>appreciate the fundamentals of strategy, competitive forces, positioning, and competitive advantage;</li><li>evaluate a company's resources and capabilities and their suitability to different business models;</li><li>understand how an organization can be designed for a differentiation strategy in terms of its resources and capabilities; and</li><li>appreciate the trade-offs involved in strategic decision making, and the strategic use of dual models.</li></ul>