個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Zurna Lubb Hotel, Lazistan
內容大綱
A management consultant had a bad experience at a globally branded luxury hotel in Zurna City, Lazistan. After writing a candid online review of the hotel, the consultant found himself embroiled in an altercation when the hotel management lashed out and tried to discredit him by complaining to his organization.
學習目標
The case is best suited for use in classes on leadership and entrepreneurship, strategic management, international management, hotel management, and management consulting. The case gives students the opportunity to understand and apply a business dashboard, Goleman’s six leadership styles, and life cycle analysis.