個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Cayden Cole: Backhoe Business Decision
內容大綱
In 2013, a high-school graduate began work as a construction labourer. His upbringing included experience driving and fixing various machines, which, combined with his hard work, led to a job operating a small loader. After working with three different construction companies on big equipment, he was considering whether or not to buy his own backhoe and start his own excavation business. He had investigated the cost of buying a backhoe, operating costs, financing, and the potential demand. In late 2014, he needed to decide whether or not to proceed with his own business.
學習目標
This case can be used in an undergraduate-level course on small business management. It is best used early in the course as an introduction to starting a small business. The main purpose of the case is to describe the potential for starting a business and to give students the opportunity to<ul><li>develop a SWOT analysis and determine the resulting implications;</li><li>evaluate the small business owner and operator;</li><li>review the expenses associated with the operation;</li><li>consider revenue projections;</li><li>calculate the cost of financing;</li><li>develop pro forma income statements covering the best, worst, and expected scenarios, and;</li><li>determine if starting a small business is the best course of action based on the analysis.</li></ul>