個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Garrard Japan: Global or Local?
內容大綱
In late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that global companies were concerned more with profits than with meeting the needs of local communities. The country manager wondered whether the strategy developed by his team to change these perceptions was adequate. He was also considering how to execute the strategy and who should pay for it: Garrard Japan or Garrard S.A.?
學習目標
The case can be used in an undergraduate- or graduate-level course on international business or international management. After working through the case and assignment questions, students will be able to do the following:<ul><li>Highlight the pressure points that a multinational enterprise should manage in balancing its global and local aspirations.</li><li>Ascertain whether a “glocal” approach to international business is feasible.</li><li>Consider the cost implications of executing an international strategic initiative.</li></ul>