個案資料
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Naledo Foods and Beverages Inc.: In Search of Investment Capital
內容大綱
Naledo Foods and Beverages Inc. (Naledo) was a small start-up headquartered in Vancouver, British Columbia, that operated as a social enterprise in the Toledo District of Belize. In 2018, Naledo's operation in Belize produced about 500 jars a day of wildcrafted turmeric paste. With large orders sometimes taking up to six weeks to fill, it was imperative for Naledo to find a way to increase production, and for that, the company needed capital. Naledo's chief operating officer was thus considering ways to raise the necessary capital.
學習目標
This case is suitable for undergraduate and graduate courses on small business management, social media marketing, social entrepreneurship, fundraising management, and exporting. Working through the case and assignment questions will allow students to do the following:<ul><li>Understand how family-owned firms differ from other ownership structures.</li><li>Explore the drivers and limits of managing growth in small start-up enterprises.</li><li>Appreciate the challenges of exporting as an entry strategy for foreign markets.</li><li>Consider the role of for-profit enterprises in solving social and environmental problems.</li></ul>