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Rounding Out the U.S. Call for Social Corporate Purpose

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America’s Business Roundtable (BRT)—currently comprised of nearly 200 CEOs, ranging from General Motors’ Mary Barra to Apple’s Tim Cook—recently issued a statement that says making money for shareholders is not the only responsibility of management. For decades, a shareholders-first model was widely considered corporate orthodoxy in the United States, where boardroom focus has long been influenced by University of Chicago economist Milton Friedman’s 1970 essay “The Social Responsibility of Business Is to Increase Its Profits.” In August 2019, the group of CEOs updated its thinking on the matter in a 300-word statement that doesn’t mention shareholders until the end of a list of commitments that starts with “delivering value to our customers” and “investing in our employees,” then moves on to “dealing fairly and ethically with our suppliers” and “supporting the communities in which we work,” before finishing with “generating long-term value for shareholders.” The BRT’s shift in thinking comes at a time when corporate America faces distress due to global discontent over income inequality, harmful products, and poor working conditions. The BRT has diplomatically signaled that corporations should be more careful than they were in the past when the short-term financial interests of shareholders conflict with the interests of other stakeholders. This could have significant implications for dividend and share-buyback programs.
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