個案資料
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Student Biryani: Glory to Glitches in a Global Journey
內容大綱
In June 2016, Mohammad Arif, the director of Student Biryani, seemed depressed about the all-time low performance of the franchise in Canada. Hard work and persistence not only enabled the company to become Pakistan's first and largest Pakistani food chain but also to establish a presence in global markets such as Saudi Arabia, Dubai, Oman, and Australia. But the all-time low performance of the Canadian outlet had put severe pressure on Arif because the brand image was at risk. Arif convened an urgent meeting with the management team. The meeting continued for three hours, but members seemed divided and the meeting was adjourned for the next day. Arif needed to find the causes of the problem and how to cope with them.
學習目標
The primary subject matter of this case is SB’s globalization. The issues are related to several of the top management team’s decision-making points for the company to first globalize and then successfully sustain operations in the global market. After working through the case and assignment questions, students will be able to do the following:<ul><li>Analyze globalization as a business growth and expansion strategy (of existing product to new markets).</li><li>Discuss the key drivers of a global competitive strategy.</li><li>Evaluate the major challenges arising in an international market as a result of globalization.</li><li>Discuss global strategic choices and decisions.</li></ul>