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Homeking: Disrupting Labour Markets
內容大綱
Homemaking had been a centuries-old industry that supplied a variety of services to customers, from more commoditized tasks such as cleaning and laundry to specialized tasks such as elderly care, and prenatal and postpartum care. In China, this industry had traditionally been fragmented and associated with limited innovation. Homeking At Home Information Technology Co., Ltd. (HAH), a company founded in 2010, set the goal of transforming China’s home services industry in the digital age. Using an Internet-based operating model and a digital-first mindset, the company sought to reinvent homemaking, and grew from a startup into a leading player in the homemaking market in China. To sustain its success, the company needed to continually evolve.
學習目標
This case can be used for undergraduate- and graduate-level courses in human resource management, strategic management, entrepreneurship, international business, operations management, service management, and information systems. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand different business models of labor sharing in the Internet age.</li><li>Analyze the impact of digital technologies on the labor sharing market.</li><li>Explore emerging models of labor markets and the future of work.</li><li>Reflect on the social and policy implications of labor sharing.</li></ul>