個案資料
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Mahindra & Mahindra Ltd.: Racing Towards Creative Disruptions
內容大綱
Mahindra & Mahindra Ltd. (M&M), an Indian automotive giant, was pursuing strategies to retain the leading position in the domestic automotive space. Traditionally an SUV manufacturer, M&M created a new vertical—Advanced Technology Solutions (ATS)—to spearhead technology development as a means of competing with the multinational companies entering India. ATS’s technology pursuits had already translated into several successful products; however, by 2019, the head of ATS had reasons to be concerned about the unit’s future. The major areas of concern included investing in frontier technologies, bridging the time lag between technology conceptualization and deployment, and holding the team together into the future.
學習目標
The case can be used at the graduate or postgraduate level to address innovation management, entrepreneurial culture within an organization, technology conceptualization and development, or latent customer needs and new business opportunities. After working through the case and assignment questions, students should be able to:<ul><li>Identify the challenges facing Indian automakers and the drivers of technology development.</li><li>Understand the application of McKinsey’s “7S” framework for strategy implementation.</li><li>Appreciate the importance of an entrepreneurial mindset (intrapreneurship) for propelling technology development in a traditional manufacturing organization.</li><li>Understand the application of customer insights using Christensen’s “Jobs to Be Done” framework.</li><li>Understand the application of the balanced scorecard in successful strategy implementation and evaluation.</li></ul>